Project Summary: State general project information, goals, and relevant background information. This paragraph should be an overview of the project as a whole. Here are some questions to ask:
- What is the single purpose of the site?
- What organizational units will be promoted by this site? (List all that apply)
- Who will be the primary contact for site administration?
- Who is your target audience?
- What are the secondary goals of the site?
- What is a typical task the visitor might perform on the site? (For example: apply, register, log on, search for information, send their e-mail address, call for more information.)
- What do these people care about? Why are they interested in visiting the site? What trigger would prompt them to visit the site, and why would they be enticed to return?
Write Down Your Plan
When you start planning a project, it can get very messy very quickly, so if you have lots of ways to capture your ideas, you'll be in better shape. Planning sessions can quickly become brainstorming sessions as well. This is good, but don't let the brainstorming get in the way of getting a solid plan in place for the site. If you find you still want to brainstorm more, then put that into the plan.
What Does a Site Plan Look Like?
A site plan can be as simple as a sketch on a piece of paper or a plan that resembles a table of contents or a paper.