Marketing graduates are trained to identify and evaluate market opportunities and to plan and execute marketing programs. Classes encompass business-to-business marketing, retail marketing, advertising, professional selling, marketing research, and strategic marketing planning. Students learn to plan, promote, distribute and price want-satisfying goods and services. Graduates pursue careers in professional selling and sales management, promotion and advertising administration, marketing research, brand management, and logistics.

Additional Program Information

Please explore the marketing major using the links located to the left. For additional program information see the Department of Marketing, Economics & Industrial Distribution or contact us at 205.934.8840.