University of Alabama at Birmingham students with big ideas for new businesses were awarded $8,500 to pursue and promote their ideas in the third annual Blazer Innovation Challenge this week.

More and more companies are structuring their organizations based on customer segments instead of product categories to better meet the needs of these specific customers. But this customer-centric approach is often a double-edged sword for those companies’ suppliers, who may reap some benefits but also assume more risk.

In an article published in the Journal of the Academy of Marketing Science, researchers from the University of Alabama at Birmingham Collat School of Business and colleagues from four other institutions detailed a first-of-its-kind look into the impact of a customer-centric approach on upstream suppliers.

UAB MBA Open House IGThe UAB MBA program will host an Open House for prospective students in the new Collat School of Business building from 4-6 p.m. on Wednesday, November 7.

Competing with more than 400 students worldwide, UAB finance students Braxton Barnwell (#1) and Jared Walker (#8) are currently ranked in the Top 10 in a prestigious investment competition. EquitySim is an investment portfolio simulation powered by an integrated artificial intelligence platform that evaluates its participants' skill-sets, personality traits and culture fit over a four-month period. Barnwell and Walker, both members of UAB’s Financial Management Association student chapter, are ranked first and eighth, respectively.

Since 2012, 26 projects that help solve problems in Birmingham communities have been funded through the Community Health Innovation Awards. The program, which is based at the University of Alabama at Birmingham, has touched thousands of men, women and children through projects proposed by community participants. The projects have provided mental health first aid training, increased access to fresh produce and bicycles to people without reliable transportation, and have accomplished many other initiatives to better people’s lives.

patrick murphy 2 streamIn 2017, the cumulative cost of the 16 separate billion-dollar weather events in the United States was $306.2 billion, according to the National Oceanic and Atmospheric Association. Severe storms can and often do damage homes and businesses, which negatively impacts lives.

Alex AbneyBecause social media has become the primary method of intrapersonal communication for many in today’s society as more and more companies promote their goods and services through these platforms, it has become imperative that marketers enter the workforce with a clear understanding and comfort in using all social media tools.

student competing in front of judges' panelThe Blazer Innovation Challenge is back!

This fall students with innovative business ideas have the opportunity to win up to $5,000 to help get their potential ventures off the ground. The Collat School of Business will host the third annual Blazer Innovation Challenge, sponsored by IBERIABANK, to encourage UAB students to develop new solutions to product, service or process challenges.

master of scienceEngineers will soon be able to advance their careers through a joint degree focusing on specialized engineering training alongside business skills at the University of Alabama at Birmingham. Beginning in 2019, UAB will offer a Master of Science degree in engineering management, a joint master’s degree program offered by the UAB School of Engineering and the Collat School of Business.