Lexie ARC 2In the wake of the never-ending social media uptick, one thing is clear: more and more brands are struggling to keep up digitally. Navigating the plethora of apps can be tricky, and more businesses are relying on social media gurus who can champion their brand seamlessly across channels. Gurus like Collat student Lexie Bear.

An ARC Realty social media intern, Lexie spends her days walking ARC’s client base through current digital trends with the mission of expanding their digital presence – whether that means a comprehensive website, Facebook page or any number of other digital channels.

In order to do that, however, Lexie must first have a strong understanding of each client’s vision. A high-achieving public relations major with a business administration minor, Lexie incorporates her different backgrounds to create “engaging, entertaining yet informative” content for her clients, she says.

In her first year working for ARC Realty in Birmingham, Lexie built a cohesive internal branding campaign for ARC Realty. “I really focused on promoting internal communication and bolstering interaction with our clients,” she says. She also strengthened ARC’s social media presence.

She returned this summer for her second year interning with ARC. This year Lexie has focused on building social media strategies for clients. She teaches clients how various social media platforms are different, how to package content and how to post effectively.

She also teaches clients about the importance of connecting with consumers, drawing on her experience in the Collat School of Business. In her sophomore year, Lexie took a leadership class with Assistant Professor Stephen Yoder. She was fascinated by the importance of emotional intelligence in a corporate business setting. That emotional intelligence is crucial in managing social media as a wrong tweet can spell disaster for a brand. Lexie teaches her clients to not only produce engaging content, but also be conscious and aware of consumers’ needs.

Outside of ARC, Lexie is the current 2017-2018 president of the UAB Management Society as well as Vice President of Digital Communications of UAB PRCA/PRSSA. She also serves as a marketing intern for the UAB Center for Sales Leadership housed within the Collat School of Business where she manages social media accounts and organizes events for the center.

Since May 2016, Lexie is also The A21 Campaign’s event coordinator. The A21 Campaign is a nonprofit organization dedicated to ending human trafficking and slavery across the globe. As event coordinator, Lexie organizes community-wide walks across Birmingham where volunteers dress in all black and walk in single-file lines in order to draw attention to the terrifying aspects of human trafficking and the victims’ loss of identity. She has hosted multiple walks since she’s started working with the nonprofit.

Lexie’s love of event planning has pushed her to pursue freelance wedding planning. She and her roommate, UAB art studio major Kennedy Webster, have styled two events with plans for more in the future.

Lexie plans to graduate in 2018. When she isn’t in class or interning, Lexie plays piano for her church in her hometown of Gardendale, enjoys watching television and movies, and, you guessed it, checks her social media.