Lauren Skinner Beitelspacher, 33, is an assistant professor of marketing in the University of Alabama at Birmingham’s School of Business. She helped grow the UAB chapter of the American Marketing Association to 100 members and into one of the top 20 chapters in the world.
Lauren describes herself in one word: ‘Tenacious’
Education: Bachelor’s degree in marketing and organizational behavior, Tulane University; master’s in business administration, Samford University, and Ph.D., University of Alabama.
Family: Husband, Shawn, and Belle, a very spoiled dog.
What was your first job? I earned my first paycheck bussing tables.
What’s your least favorite thing about living in Birmingham? People cannot drive in any kind of inclement weather.
Why did you choose your profession? There are a lot of educators in my family. It’s a great job because you are contributing to how students learn about a topic that you believe in so much. You also get rewarded for advancing your discipline and engaging in service work.
What’s one interesting fact about you that most people don’t know? I have an irrational fear of down escalators and a ridiculous obsession with pimento cheese.
What’s your guiding business principle? Always do your best.
What’s been your career track? After college, I worked at Parisian as an assistant buyer and Saks Inc. as customer acquisitions manager. Since I got my Ph.D., I have been at University of Alabama at Birmingham.
What’s been your most notable career achievement? Earning my doctorate
What’s the best advice you’ve ever received? “My mom told me that when things get tough to always hold your head up high and square your shoulders back, and not let anyone see that they got you down! It works too!”.
What’s your ultimate career goal? I never thought I would say this, but I think I want to go into university administration one day.
In 10 years you’ll be: Hopefully as enthusiastic and excited about my career and my students as I am now.
What’s your yardstick of success? If I can go to sleep every night knowing that I did the best job I could in the best way that I knew how ... then I was successful that day.
How do you keep your competitive edge? Doing academic research keeps you current on what is going on in the marketplace. Students keep you current, as well ... they’ll bust you if you make something up.
What’s your favorite thing about living in Birmingham? I think it’s beautiful here. There are lots of opportunities to get involved in the community, as well. I also love my great friends here.
Who has been your most influential mentor in your career? My two dissertation chairs and my current department chair, Robert Robicheaux.
What’s the worst advice you’ve ever received? Oh, I have received so much bad fashion advice, I can’t even remember it all. I think I’ve blocked it out.
What’s the main characteristic a great leader must have? Integrity.
What’s the most important lesson you’ve learned? I’ve learned that there are people out there that aren’t always nice to you and nine times out of 10 it is because of their own issues, not because of anything you did.
What’s the hot topic in your field right now? Social media and mobile marketing.
What have you learned from the recession? That I don’t really need to buy so many shoes and that cooking at home with my husband is as much fun as going out.
Alabama, Auburn or someone else? UAB! Go Blazers! I am also a proud member of the Who Dat Nation!.
What’s your dream job? I’m in it right now.
What’s your biggest pet peeve? When people do not do what they say they will do, and when people don’t return their buggy at the grocery store.
What’s the first website you check in the morning? My e-mail.
What’s the first thing you do when you get to the office? Crack a joke with my colleague, Mickey Gee.
How many hours do you work in a week? 50 to 60.
If you could have dinner with three people (living or dead), who would you choose? My mom’s dad, because I never got to meet him. My dad’s dad, because I really miss him. My husband, because everything is more fun with him.
Last book you read? The Wind-Up Bird Chronicle.
What’s your favorite book? Memoirs of a Geisha.
What’s your favorite quote? “Decide what to be and go be it!” – Avett Brothers.
What’s your favorite movie? Usual Suspects, Goodfellas, and I am embarrassed to admit it, but Footloose.
What’s your favorite local restaurant? Little Savannah.
What’s your favorite vacation spot? I’ll seriously travel anywhere, but I love going home to New Orleans!.
Who would you want to play you in a movie? Cate Blanchett.
What’s your guilty pleasure? Cheese dip and margaritas.
Do you have any hobbies? Reading, running and cooking.
Twitter, Facebook or LinkedIn? All three.
List the names of any civic organizations you’re involved with? Sharing Place Inc., VSA, Birmingham American Marketing Association, and Junior Achievement.
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