Professor Yoder Talks about Iberia Bank's New Locations

Iberia Bank representatives said they will be adding five new locations in Alabama, bringing the total number of branches in Alabama to 15 after the expansion is completed.

Stephen Yoder, University of Alabama at Birmingham assistant professor in the department of marketing and economics, said location, online capability and personal relationships establish a bank in the long term for success.

Yoder said Iberia opening five branches in Birmingham makes it an immediate competitor in the market.

 

See article at Birmingham Business Journal-