Assistant Professor Yoder Talks with BBJ about Newcomers to the Local Banking Scene

InThe Birmingham Business Journal article, Newcomers holding on to local market share after failures, reports on the successes and failures of banks new to the Birmingham market. Assistant Professor Stephen Yoder said when a bank enters a new market and acquires an existing bank, whether one that has failed or one that is healthy, the acquiring bank will focus on communicating early and often with the acquired bank’s deposit customers.

“The new bank wants those customers to know that they are valued and that service will not deteriorate, because the new bank is aware that their competitors are calling on those same customers,” he said. “BB&T and Iberia clearly worked very hard to maintain the deposit relationships they acquired.”

Read more: Newcomers holding on to local market share after failures | Birmingham Business Journal