Marketing Professor Mickey Gee is 1st in Alabama to Earn Official Recognition for Quality Online Instruction
Mickey Gee, Marketing Professor and Instructor-in-Residence in the UAB Marketing, Industrial Distribution, and Economics Department, recently earned Quality Matters (QM) recognition for MK 303 QL: Basic Marketing following a stringent review process by a trained QM peer review team. This is the first QM recognition earned by a public university in Alabama.
The QM Recognition seal is now displayed on the homepage of his course. Additionally, the course is now listed on the QM site, which is great exposure for UAB and the School of Business.
Quality Matters (QM) is a nationally ranked peer review process for ensuring quality and alignment with accreditation standards and best practices in online learning. The review is conducted with a rubric featuring 40 research-based standards that should be present in blended and online courses. The School of Business was first to adopt QM at UAB in March 2010, as a way to aid faculty in ensuring the quality of their online courses. The rubric is used throughout the online course development process for newly developed online courses. Now, other schools at UAB are finding merit in its use.
Instructor Gee’s course was the first formal QM review for UAB, according to Dr. Elizabeth Fisher, the School of Business’ Instructional Design Manager and QM Certified Peer Reviewer. “He worked extremely hard developing this course and continues striving to improve it,” says Dr. Fisher. “This isn’t surprising considering his commitment to students, as is typical for School of Business faculty in my experience here at UAB.”
“This is a team effort,” commented Gee. “While faculty provide the content, our excellent Instructional Design team aids in designing content consistent with QM standards. The School of Business is committed to offering quality online instruction that meets the changing needs of today’s students.”