public relations and other communication studies will now have the opportunity to boost their resumes with the addition of the Certificate in Principles of Public Relations.Majors in
The entry-level certificate, established by the Universal Accreditation Board in 2014, is designed to demonstrate a fundamental level of knowledge for graduates entering the public relations profession and related fields. UAB is the first university in Alabama and one of 23 in the United States to offer the program. The certificate gives new graduates an advantage in a competitive job market.
Students within six months of graduation (before or after) must complete extra coursework and pass a computer-based examination. The exam tests students’ knowledge of communication models and theories, business literacy, ethics and law, program research, planning, implementation, and evaluation. Obtaining the certificate also prepares students to consider pursuing the Accreditation in Public Relations and other opportunities for professional growth throughout the course of their careers.
“The Certificate in Principles of Public Relations demonstrates a student’s dedication to professional learning and knowledge of communication skills required for professional success,” said Jacquelyn S. Shaia, Ph.D., assistant professor and director of the public relations program at UAB. “This certificate will bolster our students’ resumes to stand out among the competition today.”