Quality Matters logoThe University of Alabama at Birmingham is committed to implement the Quality Matters standards for the design of online and/or hybrid courses. We are systematically building and evaluating our courses based on these rigorous, research-based standards. The Quality Matters standards assure that the online components of these courses promote learner engagement and provide students with all the tools and information they need to be successful learners. For more information regarding Quality Matters, please visit the QM website, www.qmprogram.org.


What is Quality Matters?

Quality Matters (QM)™ is a faculty-centered, peer review process that is designed to certify the quality of online and hybrid/blended courses. QM is a leader in quality assurance for online education and has received international recognition for its peer-based approach and continuous improvement in online education and student learning.


Create a MyQM Account

With your “MyQM” Account, you will able to:

  • Access the QM full rubric
  • Register for QM workshops
  • Complete informal self-reviews
  • Participate in QM reviews
  • Check QM review status

If you do not have a MyQM account, please create a MyQM account to view content.

The Primary Components in Quality Matters

There are three primary components in Quality Matters:

  • The QM Rubric
    Based on research-supported and published best practices, the QM Rubric is a set of standards by which to evaluate the design of online and blended course. The Rubric is complete with annotations that explain the application of the standards and the relationship among them. A scoring system and set of online tools facilitate the evaluation by a team of reviewers. Please visit The QM Rubric page for more information.
  • The Peer Review Process
    Quality Matters promotes peer review process and provides a database of Certified QM Peer Reviewers eligible for assignment to a peer review team. Any subscribing institution may conduct internal or informal peer reviews. Official course reviews may be conducted only by eligible subscribers, QM, or its designers. Please visit The Peer Review Process page for more information.
  • Quality Matters Professional Development
    Quality Matters Professional Development supports the other QM program components and is an important part of quality assurance effort. QM provides on-site, online, and web conferencing opportunities to a broad audience that includes, but is not limited to, instructional designers, faculty, instructors, teachers, and administrators. Please visit the Quality Matters Professional Development page to learn more.

UAB History of Quality Matters Implementation

In 2010, a UAB course became the first course in the state of Alabama to earn QM recognition. UAB became a full QM subscriber in 2012, and since then QM has gained popularity among instructional designers, faculty members, and UAB administration. This led to the development of the initial QM Implementation Plan, which was adopted in 2015, to promote quality online course design across the UAB campus. During the academic years 2015-2018, 97 individuals completed the Applying the Quality Matters Rubric workshop, 15 individuals earned QM Peer Reviewer certification which, 7 Master Reviewers, and 26 courses earned QM recognition.

Why Quality Matters?

In direct alignment with UAB’s new strategic mission and direction regarding education, QM was adopted university-wide to support the enhancement of the educational experience of both faculty and students on their journey to becoming prominent scholars and societal leaders of the future.

Since the initial Implementation Plan concluded in 2018, there was a need for a plan to continue progress toward quality online education. Therefore, the Quality Matters Utilization and Implementation Plan Task Force (QmUIP) was formed to review the initial Implementation Plan (2015-2018) and develop the 2018-2021 Utilization Plan.

The QmUIP task force is comprised of six (6) members representing the following schools/college/department: School of Health Professions, School of Public Health, College of Arts and Sciences, and UAB eLearning. Members of QmUIP have various levels of involvement with QM including QM Master Reviewers, QM Coordinators, and faculty who are developing and teaching QM certified courses.


UAB’s QM Objective

The overall objective for UAB’s QM Utilization Plan 2018-2021 is to improve quality of blended and online education, in support of the Education pillar of the UAB Strategic Plan. This will be achieved by the following objectives:

  1. Participation in QM professional development
  2. Utilization of the QM rubric for course design
  3. Participation in QM course reviews

Subscriber Benefits

As a subscriber, UAB offers faculty and staff the following benefits:

  • A fully annotated, web-based HE QM Rubric that shows you what to look for when evaluating your courses
  • A license to facilitate the Applying the Quality Matters Rubric (APPQMR) workshop
  • The ability for all institutions to conduct their own course reviews when they are ready for QM certification
  • Two complimentary seats in the QM Coordinator training
  • Discounts on Official QM-managed course reviews, conferences, and professional development
  • MyCR allows you to create custom Rubric worksheets when evaluating courses
  • Custom reports allow your QM Coordinator to track how people are using the membership
  • QM IDA Membership, which connects instructional designers to resources that support their QM efforts
  • The QM Research Library helps you create a culture of quality assurance within your organization
  • Exclusive QM Success Stories webinars from other Members