Business-Engineering Design Course Gets National Attention in Piece on Birmingham's Renaissance

capstoneStudents present their final project in UAB’s innovative Business Engineering Design Course, a course inwhich business and engineering students work in teams to design groundbreaking, marketable solutions to technical, real-world problems.UAB's new entrepreneurship program—a joint effort between the School of Engineering and the School of Business—was one of the key factors cited in a recent piece from a national media outlet on Birmingham's economic resurgence.

During a recent trip to New York City, UAB President Ray L. Watts, M.D. and Birmingham Mayor William Bell sat down with Joe Deaux of TheStreet—a leading digital financial media company that focuses on financial markets, industry trends, investment, and financial planning. The result is a three-minute video that details the city's improving employment rate, growing personal per capita income, and an entrepreneurial environment.

In discussing those things Deaux cited the entrepreneurship program, which pairs teams of engineering students with business students to not ony design and build a senior design project but also to develop a marketing strategy for introducing the product to the marketplace. It is these novel approaches, Deaux says, that help to "make innovation part of the university's DNA."

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