This project will involve an objective examination of the relationship between the presence of digital billboards and traffic safety. Specifically, the project will accomplish the following objectives:
- Summarize findings from existing studies on digital billboards and driver distraction and review methodologies used for the study of distraction due to billboards
- Analyze crash records from Alabama and Florida and utilize appropriate statistical methods to examine the correlation between crash location occurrence and proximity to digital billboards.
- Develop a questionnaire survey and use it to collect data on road users perceptions and attitudes related to electronic and static billboards
- Design and conduct an experiment using a driving simulator with representative driver samples in environments with and without the presence of digital billboards in various roadway settings.