The Advancement Performance tool will help fundraisers with detailed reports about donors and potential donors, said Marylyn Crane, senior director of advancement information services and analytics for the University’s Advancement Services.
For the past year, UAB IT employees from the Enterprise Applications and Solutions department have been verifying the data in the Advancement Performance tool from vendor Ellucian to make sure the data is accurate for the use in fundraising.
“The main benefit to Advancement Performance is our ability to put data in the hands of our leadership, advancement staff and development officers,” Crane said. “Our goal is for them to be more accurately and actively guided through the decision-making process for our initiatives, key measures and fundraising efforts.”
UAB IT already runs data reports on a regular basis for the Advancement Services team, but the new tool will give fundraisers the opportunity to create their own reports. But creating and verifying the database has been a detailed, painstaking process for the UAB IT team, said Ramsey Scott, assistant director of administrative computing services and leader of the technical team responsible for this project.
In fact, UAB IT employee Ryan Teel created a validation tool – a Web application – that Ellucian will include in its next version of the software, Scott said.
“We have been validating the data for the better part of a year,” Scott said, making sure that the data for Advancement Performance matches what is already in the Banner system.
The new tool will go live in August.
“We want our data to tell a story so we can reach the right people for the right reasons during our current campaign and into the future,” Crane said.
“This project is an example of how UAB IT partners with units across campus to support the mission of the university,” said Phillip Borden, assistant vice president of information technology. “Our employees are proud of the role they play in important strategic initiatives such as The Campaign for UAB.”