Tech tweak helps UAB Office of Annual Giving

Every day, the UAB Office of Annual Giving reaches out to more than 1,000 UAB friends and alumni through its student phone center.

A simple technology change provided by UAB IT’s telecommunications unit helped the office better serve potential donors — and helped UAB’s Annual Fund collect more philanthropic gifts to support schools, departments and libraries across campus.

Initially, the Office of Annual Giving asked UAB IT to change its unlisted number projected on caller ID to a live number that would direct back to the office, said Randy Kinder, senior director of Annual Giving for UAB. In just one day, UAB IT fulfilled the request.

“Be careful what you ask for,” Kinder said.

The result of the change was positive — but had the Annual Giving staff, who typically fielded two to three calls a week, trying to keep up with a much greater volume of returned calls from potential donors.

“The result was approximately 50 calls per day to Annual Giving regarding a missed call from our department,” Kinder said. “Most folks just wanted to know who we are and why we were calling, but several also made philanthropic gifts to the university during the return calls.”

In fact, the volume of calls prompted another request to UAB IT.

“We needed these calls to be directed to a different number, with a custom voicemail, and for the voicemails to be sent to an email account,” Kinder said. “This way, we could manage returned calls without drastically impacting our resources.”

That request was also fulfilled quickly, allowing Annual Giving and student phonathon staff to focus on seeking gifts for the Annual Fund, which provides funding for scholarships, programs, out-of-classroom learning, curriculum enhancements and more.

“This has been a monumental addition to our operations, which has allowed us to provide superior donor relations and transparency,” Kinder said.

To learn more about the Office of Annual Giving and the UAB Annual Fund, click here.
Last modified on July 31, 2015