Graduate Certificate in Social Media

Digitally-connected worldAdvance your career by earning a graduate certificate in Social Media. The certificate program, consisting of four courses, helps students and working professionals understand how to use social media technologies to benefit organizational goals and communicate with key stakeholders. Emphasis is on the application of new and emerging technologies for those currently working in the Information Systems and marketing fields, as well as for those from other fields needing to build their social media skills.

Courses required for a Graduate Certificate in Social Media include:
  • MBA 615 (Social Media and Virtual Communities in Business)
  • MBA 616 (Web Analytics)
  • MBA 617 (Intro to Business Intelligence)
  • Plus one social media course from any graduate program at UAB, approved by your advisor (MBA 690, Social Media in Marketing is an online option)

Admission Requirements:
  • A bachelor degree from a regionally accredited university (or equivalent for international students as evidenced by a credentialing evaluation from ECE or WES)
  • 3.0 or higher cumulative GPA
  • Students who have a GPA less than 3.0 can submit a GMAT score of 480 or higher