Where knowledge begins

What do you want to be? Do you want to change the world?

In a new ad now running on TV screens across the state, UAB undergraduates encourage prospective students to turn their passion into action. The 30-second commercial, titled "Where knowledge begins," launches the second phase in UAB's branding campaign, "Knowledge that will change your world."

Asia Sullivan, a sophomore honors student, delivers the video's opening lines at the Alys Stephens Center. Her fellow students are then shown at locations across campus, from Heritage Hall and the Campus Green to UAB Hospital and Sterne Library. Sullivan is excited to be a face of the new campaign. “UAB has not only provided me with a stellar education thus far, but has given me a family,” she says.

Learn more about the student experience at uab.edu/students.