Digital Strategy & Marketing sets the digital strategies, solutions and guidelines for UAB’s digital presence, including institutional marketing initiatives, brand management, social media and digital storytelling for promoting the UAB brand. Our Google-certified adwords team provides digital marketing solutions for program specific marketing. The unit also includes UAB Digital Media, UAB’s preferred in-house creative agency endorsed by President Watts and Provost Benoit. Digital Media provides a wide range of services that include website development, SEO and content strategy, videos, animation, workshops and training, event filming and livestreaming.

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Brand Management & Strategy

Brand Management & Strategy

Our name and reputation are known across the globe, and three letters — UAB — carry the weight of the institution with them wherever they go. A shared brand unifies, simplifies and defines us.
  • Brand Guidelines
  • Approved UAB Logos for Departments & Units
  • Trademarks & Licensing
University-Wide Social Media & Strategy

University-Wide Social Media & Strategy

We engage the UAB community and beyond through a variety of social media platforms and seek to empower your units to tell your story via social.
  • Management of University Social Media Accounts
  • UAB Snapchat Initiative
  • Facebook BAM support
  • Social Media Resources
  • Support for Crisis Communications
University-Wide Marketing Initiatives

University-Wide Marketing Initiatives

We're here to tell the UAB story, share knowledge on our campus, and empower communicators across campus to strategically impact enrollment.
  • Digital Marketing Campaigns
  • Marketing Support
  • Workshops & Training




  • Rosie O'Beirne, Assistant Vice President
  • Anna Franks, Creative Director
  • Shibli Rahman, Motion Designer
  • Brodie Foster, Workflow Coordinator
  • Heather Stephens, Digital Strategist
  • Steven Till, Digital Marketing Analyst
  • Evan Thrailkill, Digital Marketing Manager
  • Matt Drummond, Audio Visual Specialist
  • Duncan McCrary, Lab Assistant
  • Martin Elston, Lab Assistant
  • Brian Moon, Instructional Designer