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cloud Advance your career by earning a graduate certificate in Social Media. The certificate program, consisting of four courses, helps students and working professionals understand how to use social media technologies to benefit organizational goals and communicate with key stakeholders. Emphasis is on the application of new and emerging technologies for those currently working in the IS and marketing fields, as well as for those from other fields needing to build their social media skills.

The Social Media Certificate can be applied towards UAB's Interdisciplinary Graduate Studies degree that allows you to customize your degree to fit your needs by combining two areas of study from several approved graduate certificate programs. 

Admission Requirements

Applicants must meet one of the following admission criteria:

  • A bachelor’s degree from a regionally accredited university or equivalent for international students (as evidenced by a credentialing evaluation from ECE or WES). Students who have a cumulative GPA less than 3.0 will need to submit a GMAT score of 480 or higher.
  • A master’s degree from a regionally accredited university or equivalent for international students as evidenced by a credentialing evaluation from ECE or WES.
  • Current student in a UAB graduate program.

Courses Required for a Graduate Certificate in Social Media

  • MBA 614 Social Media and Virtual Communities in Business 
  • MBA 616 Web Analytics 
  • MBA 617 Data Science for Business 
  • Plus 1 social media course from any graduate program at UAB, approved by advisor 

Learn More

Want to learn more about Collat School of Business graduate programs? You can schedule a virtual meeting that works with your schedule, contact Brandon Cox, Graduate Program Recruiter at 205-270-5833 (text or call), bcc@uab.edu or submit the following to receive more information.