To offer undergraduate students a means to distinguish themselves as committed professionals in sales and customer service regardless of major.

Why offer a Sales Certificate?

Our Professional Sales Certificate will give students a valued item to add to their resume as well as specific experiences to discuss during interviewing for entry-level jobs.  There are several other reasons for offering the Sales Certificate; one primary reason is the needs of students and employers that cut across existing majors.  For example, we have strong interest from the finance area whose students often find careers in financial sales.  These students need the finance major for technical understanding, but also need a strong understanding of professional selling and client relationship development in order to be successful.  By offering a certificate, they can major in finance and simultaneously earn a Professional Sales certificate.

What courses are included in a Sales Certificate?

Our 20-hour course work will include the following:

  • Introduction to Business   
  • Principles of Marketing
  • Professional Selling Principles
  • Business Communications
  • Sales Management
  • Sales Internship (optional)
  • Advanced Selling (Negotiation, Technology, Job Shadowing, etc.)
  • Course covering industry structure (ex, Intro to Distribution, financial markets, etc)

In addition to course work, students will be involved in networking events that will allow them contact with business partners before graduation.  The networking opportunities will help socialize the students and let businesses get to know the students before traditional job interviews. We also see mentorship and internship possibilities contributing to this socialization process.  Our goal is to have students who are well-prepared to excel in entry-level sales careers.

Would UAB be looking for internship programs for students in the curriculum?

YES!  We see an internship being very important for many of the students who have little professional experience.  As an urban university, we do have a few students who are already working professional sales settings, and therefore will not require an internship of all students.  For the remainder of the students, we will develop relationships with companies to offer internships focusing on sales on a year-round basis. 

How do I get more information about earning the certificate?

Please contact one of the following:

John Hansen

John Hansen, Ph.D.
Associate Professor 
(205) 996-2069
Office: CSB 283


Mike Wittmann, Ph.D
Professor / Chair
Department of Marketing, Industrial Distribution & Economics 
(205) 934-1271
Office: CSB 257-C