The Social Media Certificate (UG) is open to UAB Collat Business students ONLY.  

Other UAB students can pursue a Social Media minor in Business.  Professionals outside of of UAB can pursue the Graduate Certificate in Social Media (undergraduate degree required).  

The Social Media Certificate (UG) is designed to help students and working professionals advance in their careers by improving understanding about how to use the latest social media technologies to benefit organizational stakeholders, such as managers, organizations, employees, customers and partners.  Emphasis is on the application of new and emerging social media technologies to serve those currently working in information systems and marketing related fields and to prepare indivi duals from other fields to build the skills needed to succeed in social media careers.


Collat undergraduate students interested in applying to the Social Media Certificate should contact their advisor about admission.

Required Courses for Certificate in Social Media (Undergraduate)

  • IS 415 - Social Media and Virtual Communities in Business
  • IS 416 - Web Analytics
  • IS 417 - Data Science for Business
  • MK 401 ( or other approved social media course) -  Social Media Marketing