The Social Media Certificate (UG) emphasises the application of new and emerging social media technologies to help students and working professionals advance in their careers by improving understanding about how to use the latest social media technologies to benefit organizational stakeholders, such as managers, organizations, employees, customers and partners.

Who can benefit from the program?

  • Students and professionals currently working in information systems and marketing related fields.
  • Individuals wanting to build the skills needed to succeed in social media careers.

Social Media Certificate (UG) Curriculum

The certificate consists of four courses including Integrated Marketing Communication and Social Media in Marketing.
See UAB Catalog for Social Media Certificate Curriculum.


Current students interested in applying for the undergraduate Social Media Certificate should contact their major-advisor about the program. If you are not a current UAB student, please contact Brooke Walker (info below) for more information on the application process.


Brook Walker

Brooke Walker
(205) 975-4409
Office: CSB 257-D