Our highly selective sales certificate program draws an exceptionally motivated and diverse student base from a variety of majors. Students receive leading edge instruction as well as practical experience. All students complete a portfolio of professional selling, sales management and advanced selling courses. Most students also complete a sales internship.
We help companies address their most challenging sales problems by employing various methods to identify and research factors that may undermine sales force effectiveness, and identify solutions based on best practices. Our research has focused on a variety of issues, from the culture of the sales organization to predicting sales in potential new markets. We work with companies to utilize existing databases or to create new measurement tools as needed.
We educate sales professionals from all backgrounds on the very best practices. We coordinate workshops and seminars for existing sales forces within partnering companies, and we tailor sales certificate programs in advanced sales techniques to meet their specific needs. The center connects companies and sales professionals with accomplished researchers and educators who can provide the sales training needed to improve their sales processes and, ultimately, their bottom line. Our outreach is an investment both in our business community and in the future of the sales profession.
Scott Watson, CFA
Director, Center for Sales Leadership
Office: BEC 219
John Hansen, Ph.D.
Office: BEC 207-D
Mike Wittmann, Ph.D.
Professor / Chair
Department of Marketing, Industrial Distribution & Economics
Office: BEC 219