Birmingham's primary business group is turning to a New York firm as part of a campaign to polish the image of Alabama's largest metro area.

Bob Robicheaux, a marketing expert and professor at UAB's School of Business, said he believes it is a smart move for the business organization to partner with a firm that focuses on creating greater awareness and helping to shape a better image for regions such as Birmingham.

"Most people think that marketing is primarily about selling stuff to people," Robicheaux said. "In fact, it is all about determining what people want or need and working hard to produce and distribute the right stuff to the right people."

full story - Birmingham will polish image with New York marketing firm's help

Published: Friday, April 01, 2011, 9:00 AM By Roy L. Williams -- The Birmingham News