Andrew CreceliusMore and more companies are structuring their organizations based on customer segments instead of product categories to better meet the needs of these specific customers. But this customer-centric approach is often a double-edged sword for those companies’ suppliers, who may reap some benefits but also assume more risk.

In an article published in the Journal of the Academy of Marketing Science, researchers from the University of Alabama at Birmingham Collat School of Business and colleagues from four other institutions detailed a first-of-its-kind look into the impact of a customer-centric approach on upstream suppliers.

Braxton BarnwellBraxton Barnwell using one of the Bloomberg Terminals in the Chad Thomas Hagwood Finance LabCompeting with more than 400 students worldwide, UAB finance students Braxton Barnwell (#1) and Jared Walker (#8) are currently ranked in the Top 10 in a prestigious investment competition. EquitySim is an investment portfolio simulation powered by an integrated artificial intelligence platform that evaluates its participants' skill-sets, personality traits and culture fit over a four-month period. Barnwell and Walker, both members of UAB’s Financial Management Association student chapter, are ranked first and eighth, respectively.

chia streamNadia Richardson, Ph.D., right, and her assistant Alexandra Ward, receive a check from the Community Health Innovation Awards to fund their local mental health awareness campaign, No More Martyrs.In a paper that analyzes the successes of the program, researchers detailed the strengths and limitations of CHIA, and the outcomes from each of the 26 funded projects.

Since 2012, 26 projects that help solve problems in Birmingham communities have been funded through the Community Health Innovation Awards. The program, which is based at the University of Alabama at Birmingham, has touched thousands of men, women and children through projects proposed by community participants. The projects have provided mental health first aid training, increased access to fresh produce and bicycles to people without reliable transportation, and have accomplished many other initiatives to better people’s lives.

patrick murphy 2 streamIn 2017, the cumulative cost of the 16 separate billion-dollar weather events in the United States was $306.2 billion, according to the National Oceanic and Atmospheric Association. Severe storms can and often do damage homes and businesses, which negatively impacts lives.

Alex AbneyBecause social media has become the primary method of intrapersonal communication for many in today’s society as more and more companies promote their goods and services through these platforms, it has become imperative that marketers enter the workforce with a clear understanding and comfort in using all social media tools.

Alexandra K. Abney, Ph.D., assistant professor of marketing in the University of Alabama at Birmingham Collat School of Business, and marketing educators from three other institutions are working together to address this challenge through a social media education ecosystem designed to provide an innovative learning environment by more readily incorporating social media into their classrooms.

The Blazer Innovation Challenge is back!

This fall students with innovative business ideas have the opportunity to win up to $5,000 to help get their potential ventures off the ground. The Collat School of Business will host the third annual Blazer Innovation Challenge, sponsored by IBERIABANK, to encourage UAB students to develop new solutions to product, service or process challenges.

master of scienceEngineers will soon be able to advance their careers through a joint degree focusing on specialized engineering training alongside business skills at the University of Alabama at Birmingham. Beginning in 2019, UAB will offer a Master of Science degree in engineering management, a joint master’s degree program offered by the UAB School of Engineering and the Collat School of Business.

Janet Herring Student Professional Development Program Kickoff Reception 9-14-18

Collat School of Business faculty, staff and students welcomed alumna Janet Herring recently to celebrate the fifth cohort of students in her namesake program. Herring and her husband, Mark, endowed the Janet Herring Accounting Student Professional Development Program in 2014 to assist female students with professional development workshops, job shadowing and mentoring.

The University of Alabama at Birmingham bridges collaboration, innovation and entrepreneurship with the opening of the $37.5 million state-of-the-art facility that houses the Collat School of Business and Bill L. Harbert Institute for Innovation and Entrepreneurship.

“This beautiful new building changes everything,” said Collat School of Business Dean Eric P. Jack. “This addition to UAB’s campus heralds a new era of leadership in business education that will help drive innovation at UAB and in Birmingham for many years to come.”