B2bWatching customer behavior online, can help salespeople identify the most optimal pricing strategy, ultimately influencing net profit.In business-to-business sales, a customer-salesperson relationship complements online channels, generating greater sales and net profit, according to a study published in the Journal of Marketing Research. The University of Alabama at Birmingham study shows that multichannel activities can enhance customer satisfaction and purchase behavior.

Sophia Ngo and Amanda Boggan from One Stone at 2019 Spring Research ExpoA team of students taking the MG 405: Nonprofit Strategies and Entrepreneurship course spring semester won first place in the Service Learning category at the 2019 Spring Research Expo for their project Life of a Blank, a nonprofit initiative to provide a hub for sewing activities that promote empowerment, education and economic opportunities.

Clinton StudentsLeft to Right: Pranav Kakulamarri, Dipal Patel, Anveetha Matta, John Mark, Wendy Jiang, and Gopiann Shah.For the first time, seven University of Alabama at Birmingham students have all been awarded the William Jefferson Clinton Scholarship, giving them an opportunity to broaden their educational and cultural experience by studying in the Arab world.

OD MBA graduateWhen Taylor Phillips graduates from the University of Alabama at Birmingham School of Optometry on May 10, she will be the school’s first dual-degree Doctor of Optometry/Master of Business Administration graduate, in a partnership with UAB’s Collat School of Business.

Kathy Weise, O.D., MBA, FAAOUAB MBA alumnae Kathy Weise, O.D., MBA, FAAO, has been awarded the 6th Annual Hall W. Thompson Hero for Sight Award from Sight Savers America. Dr. Weise is a professor at the University of Alabama at Birmingham’s School of Optometry and director of UAB Eye Care Pediatric Optometry Services.

SEF Top Sales IconThe Professional Sales Certification Program at the University of Alabama at Birmingham’s Collat School of Business has again been recognized as a “Top University Sales Program” by the Sales Education Foundation for 2019. The recognition appears in the foundation’s 2019 Annual magazine.

alumni talk on patioMore than 125 UAB Collat School of Business alumni, faculty, staff and guests celebrated the university’s 50th anniversary with a party on the new Blazer Pride Plaza this week.

The National Alumni Society at the University of Alabama at Birmingham has announced the UAB Excellence in Business Top 25 class of 2019.

The program is designed to identify, recognize and celebrate the success of the top 25 UAB alumni-owned or UAB alumni-managed businesses.