With ‘Predatory’ Journals, It’s Publish and Perish, UAB Study Argues

With ‘Predatory’ Journals, It’s Publish and Perish, UAB Study Argues

When accounting Professor Arline Savage, Ph.D., gets mad she hits the books. “My research is all over the place, because what appeals to me is usually something that made me angry,” she said. Fed up with a flood of email solicitations from questionable research journals, Savage began digging in to the murky world of pay-to-publish open access journals. These outlets also are known as predatory journals, because they don’t have any subscribers or perhaps any actual readers at all. Their prey is the author — a faculty member or graduate student with research to publish — and the bait is a publication in a supposedly legitimate scholarly periodical. But their only real concern is attracting publication fees and other tolls, Savage said. “It’s a moneymaking racket.” Read more...

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Delivering High-Impact Entrepreneurship Pedagogy with the Heptalogical Model

Delivering High-Impact Entrepreneurship Pedagogy with the Heptalogical Model

Entrepreneurship is one of the most popular areas in business schools across the nation. According to the Kauffman Foundation, the number of entrepreneurship education programs has increased fivefold and the number of course offerings has increased 20-fold in the United States since the 1970s. To help support the evolution of business education, professors at the University of Alabama at Birmingham’s Collat School of Business recently published a framework of entrepreneurial phenomena designed for program development and educational activity.

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Study Shows Loyalty Drives Customer Satisfaction in Online Versus Offline Purchases

Study Shows Loyalty Drives Customer Satisfaction in Online Versus Offline Purchases

Modern retailing is a highly competitive business with a large economic footprint. A key competitive advantage for retailers is the ability to identify and use the factors that provide customer satisfaction and loyalty when it comes to buying merchandise online or in-store. A study from the University of Alabama at Birmingham Collat School of Business shows that perceived overall quality and customer expectations are strong drivers of customer satisfaction during in-store purchases, while perceived value is a critical factor driving satisfaction in online purchases.

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Customer Centricity Benefits Buyer Firms While Suppliers Assume More Risk, Break Even

Customer Centricity Benefits Buyer Firms While Suppliers Assume More Risk, Break Even

More and more companies are structuring their organizations based on customer segments instead of product categories to better meet the needs of these specific customers. But this customer-centric approach is often a double-edged sword for those companies’ suppliers, who may reap some benefits but also assume more risk. In an article published in the Journal of the Academy of Marketing Science, researchers from the University of Alabama at Birmingham Collat School of Business and colleagues from four other institutions detailed a first-of-its-kind look into the impact of a customer-centric approach on upstream suppliers.

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Community Health Grants Support, Empower Community Members to Improve Neighborhoods

Community Health Grants Support, Empower Community Members to Improve Neighborhoods

Nadia Richardson, Ph.D., right, and her assistant Alexandra Ward, receive a check from the Community Health Innovation Awards to fund their local mental health awareness campaign, No More Martyrs.In a paper that analyzes the successes of the program, researchers detailed the strengths and limitations of CHIA, and the outcomes from each of the 26 funded projects. Since 2012, 26 projects that help solve problems in Birmingham communities have been funded through the Community Health Innovation Awards. The program, which is based at the University of Alabama at Birmingham, has touched thousands of men, women and children through projects proposed by community participants. The projects have provided mental health first aid training, increased access to fresh produce and bicycles to people without reliable transportation, and have accomplished many other initiatives to better people’s lives.

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Real-World Career Experience Provided through Social Media Ecosystem

Real-World Career Experience Provided through Social Media Ecosystem

Because social media has become the primary method of intrapersonal communication for many in today’s society as more and more companies promote their goods and services through these platforms, it has become imperative that marketers enter the workforce with a clear understanding and comfort in using all social media tools. Alexandra K. Abney, Ph.D., assistant professor of marketing in the University of Alabama at Birmingham Collat School of Business, and marketing educators from three other institutions are working together to address this challenge through a social media education ecosystem designed to provide an innovative learning environment by more readily incorporating social media into their classrooms.

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