With media increasingly becoming a part of our daily lives, the need for talented people to create compelling content has never been higher. Whether you’re interested in television, radio, or digital media, a concentration in broadcasting prepares you to work in a fast-paced team environment while producing a variety of media content.

Here's What to Expect

An African American male student in a soundlab recording an interview. The broadcasting curriculum at UAB is designed to educate you through a combination of history, theory, and practice. You will be taught to think critically about human communication while learning to communicate through audiovisual techniques — you will learn to write, produce, direct, record, and edit visual media through hands-on projects in the field. As you progress through your studies, you will work on increasingly complicated projects, learning to use more complex production tools and software with the ultimate goal of producing captivating stories.

Why Study With Us?

Student work has been featured on TV and radio broadcasts, online, and in festivals, and several of our students have garnered awards for their work. They have also been a part of award-winning teams landing ADDY awards from the American Advertising Awards.

Students who study broadcasting are armed with skills that are valuable in a number of professional settings, and our graduates have found jobs in a variety of careers across the country. Graduates work in TV and radio stations — in news, production, sales, and marketing — and many got an early start here at UAB through internships at local stations. Our graduates also work at companies and nonprofits with a need for strategic visual media content, while others find work at production companies or media networks.

Program Requirements

A complete list of major requirementscourses, and a proposed four-year program of study for Communication majors are available in the UAB Undergraduate Catalog. In addition to the required classes listed below, students must take 2 credit hours of an internship and select 6 hours from 300-level or 400-level Communication Studies Classes. At least one elective must be at the 400 level. You will take a total of 41 credit hours of Communication courses.

The history of newspapers, books, magazines, radio, television, cinema, recording industry, and the internet, focusing on current events, civic responsibilities and the role, value of diversity when appropriate. 3 hours.
Communication and persuasion as ideas in Western thought, ranging from Greek to contemporary period. 3 hours.
Recognizing news, gathering information, and writing news. Though the emphasis is on newspaper journalism, this is a foundational news writing course for all mass communication majors and minors. 3 hours.
Prerequisites: EH 102 [Min Grade: B].
Intro to digital video production camera operation, framing, composition, lighting and audio with both multi-camera and single camera applications. 3 hours.
Broadcasting technology, history of radio and television, economics of broadcasting, government regulation of industry, and assessment of medium in society. 3 hours.
Copywriting for freelance, in-station, agency, corporate in-house, and institutional settings. 3 hours.
Prerequisites: CMST 103 [Min Grade: C] or MC 101 [Min Grade: C].
Advanced digital video production for media applications on the web, television and film. 3 hours.
Prerequisites: CMST 283 [Min Grade: C] or MC 283 [Min Grade: C].
Legal limitations and privileges affecting publishing and broadcasting. Major court decisions. Fair comment, libel, right of privacy, fairness doctrine, and license renewal. 3 hours.
Applied advanced digital video production. 3 hours.
Prerequisites: CMST 383 [Min Grade: C] or MC 383 [Min Grade: C].
Research questions, design, methodology, data gathering, and analysis. Practice in conducting, interpreting, and communicating research findings to public. Ethical considerations of conductions research with human subjects. Junior standing required. 3 hours.
Mass communication research from 1940s to present. Transactional model of communication and symbolic-interactionist perspective used among other approaches to evaluate role of mass media in twenty-first century America. 3 hours.

Want to Learn More?

Do you have questions that we haven't answered? Ask us! Email professor Alan Franks, director of the broadcasting program, at alfranks@uab.edu.

Ready to apply? All the information you need can be found on UAB's Undergraduate Admissions Hub.Save