Joseph Packa. Visiting Assistant Professor
email
(205) 934-8685
Heritage Hall 429

Research Interests: Nonprofit management, crisis management, philanthropy, organizational change, strategic planning

Office Hours: By appointment only

Education:
  • BS, Ohio State University
  • MPA, University of Alabama at Birmingham
  • Certificate, Harvard University, Partners in Organizational Leadership

A 30-year veteran of the American Red Cross, Joseph J. Packa served as a Chief Executive Officer (CEO) at the local, state, and regional levels. A member of the senior management team for the national organization, Joe led the Red Cross Southeast Service Area Headquarters through some of its most challenging and demanding years — including numerous disaster relief operations for hurricanes, tornadoes, and floods. The Southeast Service Area experienced record breaking service delivery and fundraising success under his leadership.

As Vice President, Joe provided direct oversight, guidance, and support to a five-state region (Alabama, Georgia, Mississippi, Tennessee, and Florida). He had oversight of an operating budget of $88 million, direct supervision of 107 units and their CEOs, and a workforce of 1,700 employees and 120,000 volunteers. He led the establishment of the first of eight regional offices in the new Red Cross service area structure, including hiring all staff, selecting an office location, implementing technology, and developing vision, goals, processes, and procedures. During his tenure, the Southeast Service Area raised $30 million for the 2004 Hurricane Fund, $42 million for the Tsunami Relief Fund, and $250 million for Hurricane Katrina that provided critical services and disaster relief.

  • Grants Administration
  • Strategic Planning
  • Crisis Management
  • Nonprofit Management
  • Fund Raising
  • Joseph J. Packa and Mary E. Guy, “The Challenge of the '80s for Non Profit Organizations: Marketing to Survive,” New England Journal of Human Services 5 (No. 1, 1985):28-33.
  • Invited by Jossey-Bass Publishing to serve as a textbook reviewer for “Creating and Implementing Your Strategic Plan” by John Bryson (third edition).
  • First inductee in the "Hall of Fame" for the UAB Alumni Association, MPA Program
  • Pi Alpha Alpha, National Honor Society for Public Affairs and Administration
  • Selected for "Who's Who in Health Care" by the Birmingham Business Journal as one the top healthcare leaders and innovators in Birmingham
  • "Joe Packa Day" — Governor of Mississippi Proclamation
  • Paul Harris Fellow
  • Rotary International
  • President, Council of Nonprofit Executive Directors, Birmingham, AL
  • Campaign Cabinet, United Way of Central Alabama
  • Director, National Red Cross Aquatic School, Alabama
  • Executive Coach and Mentor: Red Cross Star Track Faculty