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Debbie Jo Severin

M.S. 1983

Career: Marketing Analyst, BellSouth Communications; Director Marketing, Pacific Bell Video Services; Vice-President Marketing, Covad Communications, Inc.; Chief Marketing Officer, 8x8, Inc.

Advisor: Arthur Segal

Recently Debbie Jo established the James C. and Carol Warner Endowed Scholarship in memory of her parents.

It’s been a long time since I attended UAB, but I never forget my mathematics background and how it has helped me throughout my career. I believe those that I have worked with would agree. The jump from mathematics to marketing isn’t as far as you would imagine. I first entered the marketing discipline as an analyst, working to help BellSouth predict new technology adoption in the broadband/internet arena. Today, I run marketing for 8x8, Inc. (Nasdaq: EGHT) which provides voice-over-IP (VoIP) services to small businesses. Because marketing has become much more scientific, being a mathematician gives me a lot of advantages. It also gives me credibility working with talented engineers and scientists. I can’t imagine doing what I’m doing today without my degrees in mathematics from UAB.