Professional Writing alumni profile: Amy Roberts

Amy is the Communications Coordinator at Growing Kings, a non-profit providing school-based, group mentoring programs for at-risk males in Birmingham City Schools.

amy robertsI am the Communications Coordinator at Growing Kings, a non-profit organization that was started in 2009. We provide school-based, group mentoring programs for at-risk males in Birmingham City Schools. Our programs focus on character development, violence prevention, and personal enrichment. We are based on a high school feeder pattern, so we can provide long-term engagement with our students from 4th grade through high school. Currently, Growing Kings is in five Birmingham City Schools, with plans to be in 10 by fall 2014.

As Communications Coordinator, I am in charge of our social media platforms, but my priority is developing a fundraising strategy for the program. My first project was to submit an application for our first federal grant proposal, where we are looking to partner with the Department of Justice Sciences at UAB. Below are some of the things I do in the position:

  • Develop and implement an integrated strategic communications plan to advance Growing Kings' brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences.
  • Serve as communications counselor to Growing Kings' leadership.
  • Oversee development of all print communications.
  • Work closely with the Executive Director on donor management and fund development.
  • Develop and oversee day-to-day activities of all Growing Kings' social media outlets.
  • Actively engage, cultivate, and manage press relationships to ensure coverage surrounding Growing Kings' programs, special events, public announcements, and other projects.
  • Research funding sources and trends, with foresight, to get ahead of major funding changes.

I am indebted to the Professional Writing program at UAB. Had it not been for the wonderful professors and classes I wouldn't be where I am. The wealth of knowledge I gained from Dr. Bacha, Dr. Ryan, Dr. Wells, and Dr. McComiskey is immeasurable. I've made a lot of great connections in my short time with Growing Kings and every time my boss introduces me to people or I tell them I'm a Professional Writer and this is what I can do, they are so impressed.