Bob Shepard

Bob Shepard

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Public Relations Manager, Health and Medicine

bshep@uab.edu • (205) 934-8934

Leads external communications in healthcare, biomedical research and for UAB's six professional schools; Dentistry, Health Professions, Medicine, Nursing, Optometry and Public Health. Shepard and his team proactively tell the story of UAB health and medicine, including patient stories, innovative research and new therapies, through original content and extensive collaborations with local, national and international media. The team works reactively to ensure appropriate experts are connected with media within their deadline.

Specific beats include: Civitan International Research Center; Center for Clinical and Translational Science; Department of Emergency Medicine; Health System Administration; School of Medicine; Administration; Student News; Education; Department of Neurology; Department of Neurosurgery; Department of Orthopedic Surgery; Reynolds Historical Library; Alabama Museum of the Health Sciences; Lister Hill Library; Acute Care Surgery, Department of Radiation Oncology, Precision Medicine; Informatics Institute 

Social media has been a useful tool to inform a community about research studies that are exempt from informed consent protocols.
The study seeks to determine whether prothrombin complex concentrate, a blood-clotting agent, could help save the lives of patients at risk for severe bleeding after injury.
Emergency department workers were the first line of defense against COVID, but their risk of infection was higher when they were not at work in their hospitals.
An internal decapitation is rare but not unheard of, and it takes a team to help a patient recover.
UAB Medicine’s new surgery clinic in Winfield is part of the new relationship with Northwest Regional Health.
An aneurysm is a bulge in a blood vessel caused by a weakness in the blood vessel wall, resulting in an increase of pressure in a small area and causing the vessel to balloon.
UAB Hospital re-verified as a Level I Trauma Center, marking 23 years of holding that designation.
U.S. News & World report named UAB Hospital as the best hospital in Alabama.
Cord blood from a newborn’s umbilical cord can be used to treat many types of blood cancers such as leukemia.
Skateboarding is hot, and UAB Medicine can help young skateboarders stay safe.
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