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Bob Shepard

Bob Shepard

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Public Relations Manager, Health and Medicine

bshep@uab.edu • (205) 934-8934

Leads external communications in healthcare, biomedical research and for UAB's six professional schools; Dentistry, Health Professions, Medicine, Nursing, Optometry and Public Health. Shepard and his team proactively tell the story of UAB health and medicine, including patient stories, innovative research and new therapies, through original content and extensive collaborations with local, national and international media. The team works reactively to ensure appropriate experts are connected with media within their deadline.

Specific beats include: Civitan International Research Center; Center for Clinical and Translational Science; Department of Emergency Medicine; Health System Administration; School of Medicine; Administration; Student News; Education; Department of Neurology; Department of Neurosurgery; Department of Orthopedic Surgery; Reynolds Historical Library; Alabama Museum of the Health Sciences; Lister Hill Library; Acute Care Surgery, Department of Radiation Oncology, Precision Medicine; Informatics Institute 

UAB researcher examines effect of equestrian helmets on head and neck injuries

UAB researcher examines effect of equestrian helmets on head and neck injuries
Gould’s helmet research added variables such as fall height and the type of surface struck.

UAB ED nurses blaze path to national simulation championship

UAB ED nurses blaze path to national simulation championship
The volume of cases in the emergency department and the severity of the injuries seen by the staff provide a good training ground for nursing competitions.

UAB Medicine listed among “Most Wired” hospitals for 2022

UAB Medicine listed among “Most Wired” hospitals for 2022
UAB Medicine is again honored for excellence in the use of information technology in improving patient care.

Standaert honored by Parkinson Association of Alabama

Standaert honored by Parkinson Association of Alabama
An internationally recognized clinician and researcher in Parkinson’s disease, UAB’s David Standaert, M.D., Ph.D., has been honored with a lifetime achievement award from the Parkinson’s Association of Alabama.

Cooper Green adds patient portal for easy communication with providers

Cooper Green adds patient portal for easy communication with providers
The portal allows patients to communicate with their providers, track appointments and make prescription renewals.

National Academy of Medicine adds three UAB faculty to its distinguished ranks

National Academy of Medicine adds three UAB faculty to its distinguished ranks
UAB’s newest members of the prestigious National Academy of Medicine were selected for their outstanding professional achievements and exceptional commitment to service.

UAB neuroscientist earns new innovator award from NIH

UAB neuroscientist earns new innovator award from NIH
The New Innovator awards support investigators in the early stages of their careers.

UAB joins study to slow bleeding in the brain

UAB joins study to slow bleeding in the brain
The study will examine a protein that may help slow bleeding in the brain when given within a two-hour window following the first signs of hemorrhage.

New Cooper Green facility gains final approval to begin construction

New Cooper Green facility gains final approval to begin construction
The University of Alabama System approves plan to move forward with replacing Cooper Green’s current facility with a state-of-the-art medical clinic.

UAB to lead national resuscitation study in trauma patients

UAB to lead national resuscitation study in trauma patients
The study, an exception from informed consent trial, will compare whole blood to blood components in the treatment of traumatic injuries.
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