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Bob Shepard

Bob Shepard

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Public Relations Manager, Health and Medicine

bshep@uab.edu • (205) 934-8934

Leads external communications in healthcare, biomedical research and for UAB's six professional schools; Dentistry, Health Professions, Medicine, Nursing, Optometry and Public Health. Shepard and his team proactively tell the story of UAB health and medicine, including patient stories, innovative research and new therapies, through original content and extensive collaborations with local, national and international media. The team works reactively to ensure appropriate experts are connected with media within their deadline.

Specific beats include: Civitan International Research Center; Center for Clinical and Translational Science; Department of Emergency Medicine; Health System Administration; School of Medicine; Administration; Student News; Education; Department of Neurology; Department of Neurosurgery; Department of Orthopedic Surgery; Reynolds Historical Library; Alabama Museum of the Health Sciences; Lister Hill Library; Acute Care Surgery, Department of Radiation Oncology, Precision Medicine; Informatics Institute 

Salt boosts blood pressure for some people. UAB study asks: Who?

Salt boosts blood pressure for some people. UAB study asks: Who?
UAB is participating in a multi-center clinical trial that will dig deeper into the connection between hypertension and salt intake.

UAB Medicine honored again for excellence in consumer loyalty

UAB Medicine honored again for excellence in consumer loyalty
UAB Medicine and alliance-partner Ascension St. Vincent’s are the only two Alabama health care organizations honored with inclusion on the Top 100 Consumer Loyalty list.

Safe skating: tips for avoiding injuries in hockey

Safe skating: tips for avoiding injuries in hockey
Hockey is a fast moving game played on an unyielding surface. That is a recipe for injury.

UAB-developed algorithm may predict the onset of seizure clusters

UAB-developed algorithm may predict the onset of seizure clusters
The new technique to predict seizure clusters could, if confirmed, have a profound impact on patients with drug-resistant epilepsy who are prone to seizure clusters. 

How to conduct trauma research with patients who cannot say yes

How to conduct trauma research with patients who cannot say yes
Social media has been a useful tool to inform a community about research studies that are exempt from informed consent protocols.

UAB/CSL Behring study to investigate blood-clotting agent as treatment for injured patients who are bleeding

UAB/CSL Behring study to investigate blood-clotting agent as treatment for injured patients who are bleeding
The study seeks to determine whether prothrombin complex concentrate, a blood-clotting agent, could help save the lives of patients at risk for severe bleeding after injury.

Study shows PPE was highly effective against COVID-19 in emergency department workers

Study shows PPE was highly effective against COVID-19 in emergency department workers
Emergency department workers were the first line of defense against COVID, but their risk of infection was higher when they were not at work in their hospitals.

UAB care team leads patient through life-changing internal decapitation

UAB care team leads patient through life-changing internal decapitation
An internal decapitation is rare but not unheard of, and it takes a team to help a patient recover.

UAB Medicine opens surgery clinic at Northwest Regional Health

UAB Medicine opens surgery clinic at Northwest Regional Health
UAB Medicine’s new surgery clinic in Winfield is part of the new relationship with Northwest Regional Health.

Brain aneurysm survivor says staying positive is key on the road to recovery

Brain aneurysm survivor says staying positive is key on the road to recovery
An aneurysm is a bulge in a blood vessel caused by a weakness in the blood vessel wall, resulting in an increase of pressure in a small area and causing the vessel to balloon.
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