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Bob Shepard

Bob Shepard

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Public Relations Manager, Health and Medicine

bshep@uab.edu • (205) 934-8934

Leads external communications in healthcare, biomedical research and for UAB's six professional schools; Dentistry, Health Professions, Medicine, Nursing, Optometry and Public Health. Shepard and his team proactively tell the story of UAB health and medicine, including patient stories, innovative research and new therapies, through original content and extensive collaborations with local, national and international media. The team works reactively to ensure appropriate experts are connected with media within their deadline.

Specific beats include: Civitan International Research Center; Center for Clinical and Translational Science; Department of Emergency Medicine; Health System Administration; School of Medicine; Administration; Student News; Education; Department of Neurology; Department of Neurosurgery; Department of Orthopedic Surgery; Reynolds Historical Library; Alabama Museum of the Health Sciences; Lister Hill Library; Acute Care Surgery, Department of Radiation Oncology, Precision Medicine; Informatics Institute 

With eight highly ranked specialties, U.S. News again calls UAB best hospital in Alabama

With eight highly ranked specialties, U.S. News again calls UAB best hospital in Alabama
U.S. News & World report named UAB Hospital as the best hospital in Alabama.

LifeSouth’s cord blood bank and UAB Medicine partner to save lives

LifeSouth’s cord blood bank and UAB Medicine partner to save lives
Cord blood from a newborn’s umbilical cord can be used to treat many types of blood cancers such as leukemia.

How to stay safe at Birmingham’s new skateboard park

How to stay safe at Birmingham’s new skateboard park
Skateboarding is hot, and UAB Medicine can help young skateboarders stay safe.

Surviving the heat of the summer during The World Games

Surviving the heat of the summer during The World Games
Tips on staying well in the hot summer months as temperatures rise.

Not feeling well? UAB eMedicine offers online urgent care options

Not feeling well? UAB eMedicine offers online urgent care options
If you are in town for The World Games, or just want to skip the doctor’s office, UAB Medicine now has online urgent care options.

Hot enough for ya? Tips to handle the heat from UAB Emergency Medicine

Hot enough for ya? Tips to handle the heat from UAB Emergency Medicine
Heat illness can be a serious matter, say UAB emergency physicians. Be prepared, and be safe.

UAB’s new snakebite program, one of the nation’s first, offers cutting-edge care

UAB’s new snakebite program, one of the nation’s first, offers cutting-edge care
A first-of-its-kind snakebite program at UAB aims to provide better long term treatment of venomous bites, as well as gain a better understanding of the medical consequences of snakebite.

Getting back in the race after in-marathon femur fracture

Getting back in the race after in-marathon femur fracture
Her leg broke at mile 16 of a marathon. Thanks to UAB Orthopaedics, she was racing again in seven months.

International health organization urges World Health Assembly to adopt fortification of staple foods with folic acid to prevent spina bifida

International health organization urges World Health Assembly to adopt fortification of staple foods with folic acid to prevent spina bifida
Medical professionals are calling on the World Health Assembly to pass a resolution calling for folic acid fortification in staple foods to prevent spina bifida worldwide.

UAB does first radiofrequency ablation for epilepsy in Alabama

UAB does first radiofrequency ablation for epilepsy in Alabama
Radiofrequency ablation precisely delivers heat energy that can destroy lesions within the brain that are the cause of seizures.
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