Media contact: Adam Pope, arpope@uab.edu
Thomas (Tom) DeCarlo, Ph.D.
Collat School of Business
Ben S. Weil Endowed Chair of Industrial Distribution and Professor of Marketing and Industrial Distribution
Areas of expertise:
- Sales force management
- New product development
- Market analysis and segmentation
- Brand management
DeCarlo is the Ben S. Weil Endowed Chair of Industrial Distribution and Professor of Marketing and Industrial Distribution. He teaches courses in creating and delivering customer value, distribution management, creative solutions in distribution, distribution policies and industrial distribution management.
DeCarlo's primary research interests deal with strategic issues in selling and sales force management, customer relationship management, and marketing communications. His research has been published in journals such as, Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Marketing Letters, Journal of Personal Selling and Sales Management, Journal of International Business Studies, Journal of Service Research, Industrial Marketing Management, among others.