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Alex Krallman, Ph.D.

Digital marketing • Online retail • Consumer trends • Social media • Consumer reviews

Media contact: Alicia Rohan, arohan@uab.edu 

KrallmanAlex Krallman, Ph.D.

Department of Marketing, Industrial Distribution and Economics

  

Areas of expertise:

  • Digital marketing
  • Online retail
  • Consumer trends
  • Social media
  • Consumer reviews

 

 

Krallman is an expert in online retailing, social media marketing and services marketing. She is available to comment on marketing trends within the digital and social realm, including Facebook advertising, online consumer shopping behavior, customer feedback and comments. Her advice is targeted toward businesses dealing directly with consumers.

She can address issues of a business recovering after a crisis by utilizing social media. Her research is centered around online customer reviews and email marketing.

 

 

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