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5 things to know before you order UAB swag for fall

Written by 
  • July 22, 2021

visual identity insideYou want promotional items and apparel for your unit — and you are not alone. Orders are coming in for orientation, homecoming, special events, student groups and more, and everyone wants them when the semester starts. Here’s what you need to know to avoid delays and disappointment.

1. Start with the UAB brand basics

Before designing your promo items, consult the Brand and Communication Toolkit and follow the dos and don’ts of working with the UAB brand — from logos and fonts to colors and style guide. There’s even a handy resource that outlines the promo/ apparel ordering process and identifies UAB-approved vendors.

2. Use an approved vendor

When purchasing promotional items and apparel using UAB (state) dollars, you must use one of six approved vendors: Taylor Communications, Club Colors, 4Imprint, Ad-Wear Texas, Staples Promotional Products and BSN Sports. All are approved by University Purchasing and licensed through CLC to produce UAB’s trademarks. Even banners and signs, though not considered promotional items, must be produced by a CLC-licensed vendor if UAB trademarks are included. Contact marketing@uab.edu for help finding one.

3. Order early and specify the delivery date

Vendors are inundated with orders for fall, so place yours soon and allow four to six weeks for delivery. If you have a firm in-hands date, communicate it to your vendor when ordering. In a pinch? Ask the vendor if they can handle a rush order (and if additional fees will be applied). Some vendors have an entire catalog of items that are readily available with quick turnaround times. Need help sourcing an item? contact University Purchasing for assistance. And remember: Many vendors continue to experience pandemic-related supply chain disruptions, so the earlier you order, the better.

4. Submit your order for marketing approval

Once you receive a quote and art proof from the vendor, submit a Marketing Approval Form to University Relations; this UA System requirement enables the university to track its total marketing expenses and ensures all designs reflect the UAB brand. Approval is required before payment can be made to a vendor, and the process can take few days or two during the busy season, so don’t delay.

5. Take the fast track — order pre-designed products

UAB has pre-designed tablecloths, name badges and podium drapes, so there is no need to reinvent the wheel when you can order them online from Taylor Communications.