Art grad Amy Clark uses design skills to launch fresh family business

art grad sAmy Clark can whip up a mean brochure and some sweet apple butter. As a UAB graduating senior, she is blending those two talents into a tasty small business rich with family heritage.

Clark and her sister Abby Sellers have started a canning business, Genevines, which means “coming from or off the vine” in French. Genevines products will soon be stocked on shelves at Birmingham’s Freshfully Market in Avondale. Beginning in June, Genevines will have its artisanal canned goods and screen-printed T-shirts, aprons and baby onesies for sale at Pepper Place Saturday Market.

All the work she did to complete her bachelor of fine arts degree in graphic design at UAB was done with the business in mind. When she graduates Saturday, May 11, 2013, her small business will have already taken flight, complete with chic logos, labels and designs.

“I am deeply interested in the traditional practices that surround Southern families and rural culture,” Clark said. “Through these influences, I have been able to establish a more personal connection to the art I make.”

Her work is on show at the UAB Visual Arts Gallery BFA exhibition through May 10. The idea of her art exhibit is a booth at a local farmers’ market and how it would be set up. She will be able to take down the exhibit and pop it up somewhere, ready to sell.

Read more about Amy and her business.