• To be effective, social media relies on content, consistency and developing a sense of community.
  • If you would like to develop a social media presence for your academic or organizational unit, start by talking to your unit’s communications director.
  • Be aware of the time commitment of running a social media account and be prepared to keep the account active through regular posting and timely responses to inbound messages/comments.
  • Decide what social media channels are appropriate for your department/organization.
  • Do not create your own Snapchat account or YouTube channel - encourage students/staff to takeover UAB's Snapchat by filling out the form here.