UAB 50th Logo - Shield with Est. 1969 - Color Version

UAB 50th Anniversary
Toolkit and Style Guide

An official mark and other materials have been created to help UAB units celebrate the university’s 50th anniversary throughout 2019. Using the mark and other materials correctly will present a consistent, shared look and feel. It also will increase awareness of UAB’s history of innovation and achievement among students, employees, donors, partners, advocates, and the public.

At a Glance

What is UAB’s 50th Anniversary?

For five decades, UAB has transformed lives, discovered solutions, and inspired greatness. During 2019, we’ll celebrate the ways we’ve changed the world together and share our visions for the next 50 years.

Why is UAB celebrating its anniversary in 2019?

On June 16, 1969, Alabama's governor announced the establishment of The University of Alabama System, composed of autonomous campuses in Tuscaloosa, Birmingham, and Huntsville. While UAB’s roots in Birmingham extend back decades earlier—to the opening of Hillman Hospital in 1903 and the establishment of an academic extension center in 1936—we encourage all UAB units to celebrate our 50th anniversary of becoming a single, autonomous institution.

When and where should I use the 50th Anniversary mark?

From now until the end of 2019, you may use the mark on websites, social media, print materials, banners, merchandising, stationery, email signatures, and PowerPoint presentations.

How should I use the 50th anniversary mark with UAB’s logo?

The 50th Anniversary mark should always be used with UAB’S main brand identity and should be secondary to UAB’s logo.

Where may I access the anniversary mark?

Download the logo at uab.edu/50/toolkit.

What if I have questions?

As you use the mark and create materials, feel free to consult University Relations at This email address is being protected from spambots. You need JavaScript enabled to view it..

Logo/Mark

Two versions of the 50th anniversary mark are available. The preferred version has "EST. 1969" to help provide context. Additional marks that include the UAB core logo are available for small spaces. Please email This email address is being protected from spambots. You need JavaScript enabled to view it. if you need access to these marks.

  • Shield with Est. 1969

    • UAB 50th Logo - Shield with Est. 1969 - Color VersionColor
    • UAB 50th Logo - Shield with Est. 1969 - Color with White Outline VersionColor with White Outline
    • UAB 50th Logo - Shield with Est. 1969 - Black/White VersionBlack/White
    • UAB 50th Logo - Shield with Est. 1969 - Greyscale with White Outline VersionGreyscale with White Outline
    • UAB 50th Logo - Shield with Est. 1969 - Greyscale VersionGreyscale
    • UAB 50th Logo - Shield with Est. 1969 - White OutlineWhite Outline
    • UAB 50th Logo - Shield with Est. 1969 - Black OutlineBlack Outline
  • Shield Only

    • UAB 50th Logo - Shield Only - Color OutlineColor
    • UAB 50th Logo - Shield Only - Color with White OutlineColor with White Outline
    • UAB 50th Logo - Shield Only - Black/White OutlineBlack/White
    • UAB 50th Logo - Shield Only - Greyscale with White OutlineGreyscale with White Outline
    • UAB 50th Logo - Shield Only - GreyscaleGreyscale
    • UAB 50th Logo - Shield Only -  White OutlineWhite Outline
    • UAB 50th Logo - Shield Only - Black OutlineBlack Outline
  • Lockups

    Unlike the standard UAB logo, the 50th anniversary mark is not intended to incorporate division or department identity. The anniversary mark should always be paired with either the core UAB logo or the school, college, unit logo.

    Horizontal

    • UAB 50th Logo - Shield Only - Color OutlineColor
      50th Logo Right Aligned
    • UAB 50th Logo - Shield Only - Color with White OutlineColor
      50th Logo Left Aligned
    • UAB 50th Logo - Shield Only - Black/White OutlineWhite
      50th Logo Right Aligned
    • UAB 50th Logo - Shield Only - Greyscale with White OutlineWhite
      50th Logo Left Aligned

    Square

    • UAB 50th Logo - Shield Only - Color OutlineColor
    • UAB 50th Logo - Shield Only - Color with White OutlineColor with White Outline
    • UAB 50th Logo - Shield Only - Black/White OutlineWhite
  • Logo White Space

    The importance of clear space around brand elements and throughout all layouts cannot be overstated. The space adds confidence and clarity to the visual messaging. The more space, the better. The visuals below will help you define minimums.

    Spacing for the Mark

    The mark should be surrounded on all sides by clear space, no less than ¼ inch on all sides. Do not print graphics, rules, typography, or other elements in this area.

    spacing wordmark

    Minimum Size

    The preferred mark is the hield with the established date, but in some instances, the mark will need to be much smaller. The shield with only the number 50 (no established date) may be used in these cases. The mark can be reduced to 18px by 18px. In print and other use cases it’s recommended that the size not to be reduced below 1/2-inch.

    spacing monogram
  • Inappropriate Usage

    Stretch to Fill Space

    logo compressed

    Rotate the Mark

    logo tilted

    Place within a Box

    logo misaligned

    Change the Color of the Mark

    logo multicolored

    Add "Fun" Layer Effects

    logo with dropshadow

Using the Mark

  • Websites

    The 50th anniversary mark will be added to the top of all UAB Joomla sites that have transitioned to the new horizontal green bar template. The mark will be added in the upper right corner of the horizontal green bar. If you have not transitioned to the new template and would like to, please email This email address is being protected from spambots. You need JavaScript enabled to view it..

  • Social Media

  • Print

    The 50th anniversary mark was created to indicate when an event or initiative is a part of our 50th anniversary celebration. The anniversary mark should always be used as a secondary mark on printed materials related to the anniversary. The mark will be primarily used on invitations, flyers, or other initiatives that help UAB celebrate its 50th anniversary.

  • Email Newsletters

    The 50th anniversary mark was created to indicate when an event or initiative is a part of our 50th anniversary celebration. The mark can also be used in email communication throughout 2019 to educate students, faculty, staff, alumni, and donors that UAB is celebrating its 50th anniversary.

  • Promotional Materials

    When using the 50th anniversary mark on apparel and promotional items, it is preferred that it be paired with the core UAB logo where possible. Additional 50th marks are available that include the UAB core logo as part of the shield graphic, these additional marks are intended to be used in small spaces. Please email This email address is being protected from spambots. You need JavaScript enabled to view it. if you need access to these marks.

    flyer

    Because UAB is celebrating its 50th anniversary in 2019, only easy-to-remove magnets may be ordered from UAB Priniting & Mailing for use on UAB vehicles.

  • Email Signature/Stationery

50th Prop

To celebrate our 50th anniversary as an institution, UAB has commissioned a custom, 3D prop that will travel the campus and beyond throughout 2019. The 50th prop adds a festive element to our anniversary events and serves as a great photo opportunity! If you’d like to reserve the 50th prop for your UAB event, please review additional details below and submit a request.

About the 50th Prop

UAB 50th logo with two UAB staff posing next to it.

The 50th prop is made of two wooden pieces, each weighing about 150 lbs. The two pieces were designed to fit through most standard doorways. When fully assembled, the prop stands at 7’ x 7’. To prevent damage, the prop should remain away from rain and water. Plan to display the prop either indoors or underneath a covered awning. Moving, assembly, and disassembly of the prop must be managed by a professional mover. UAB’s preferred mover charges a flat rate of $250 roundtrip for an on-campus move or $500 roundtrip for an off-campus move; and the college or unit placing the reservation will be responsible for all moving expenses. In the event UAB’s preferred mover is unavailable for your dates, an alternate mover will be hired and rates may vary. You can expect about 30 minutes for move-in and assembly, and another 30 minutes for disassembly and move-out. Please first ensure you have adequate space to accommodate the prop before making a reservation. Once assembled and in place for display, the prop must never be moved as one piece. In the event of accidental damage to the prop, please alert This email address is being protected from spambots. You need JavaScript enabled to view it. so we may repair the prop to be enjoyed at future UAB events.

Reserve the 50th Prop

Colors

Primary

(for print and digital use)

 
UAB Green
PMS: 3425 CMYK: 100 0 78 42 RGB: 30 107 82 Hex: #1E6B52
 
Apple Green
PMS: 376 CMYK: 50 0 100 0 RGB: 128 188 0 Hex: #80bc00
 
Blaze
PMS: 109 CMYK: 0 15 100 0 RGB: 255 209 0 Hex: #ffd400
 
Stone
PMS: Cool Gray 9 CMYK: 0 0 0 60 RGB: 128 130 133 Hex: #808285

Secondary

(for print and digital use)

 
Gold
PMS: 7503 CMYK: 34 35 68 4 RGB: 170 151 103 Hex: #aa9767
 
Dark Green
PMS: 350 CMYK: 80 43 83 42 RGB: 41 81 53 Hex: #295135

Fonts

Note: Fonts carry license agreements just like any other software. As such, we cannot make them available for download.

Proxima NovaAvailable in Multiple Weights

Find on Typekit
proxima nova font example

KulturistaAvailable in Multiple Weights

Find on Typekit
kulturista font example

Accent Fonts

These hand written fonts should only be used as an accent to the main fonts above. They can be used for pullquotes or captions.

Reenie BeanieRegular

Find on Typekit
reenie beanie font example

FloodStandard Regular

Find on Typekit
flood font example

RollerscriptSmooth

Find on Typekit
rollerscript smooth font example

Ready to Use Copy

Long Copy

"In 1969, the University of Alabama at Birmingham was born—an independent institution rooted in the Magic City, created from the union of a university extension center and a pioneering academic medical center. Since then, UAB has saved lives, solved problems, expanded knowledge, and opened doors. Our ideas and innovations have energized our community and transformed Alabama into a destination for anyone ready to change the world. Join us as we celebrate our successes and share new visions that could shape the next 50 years."

Short Copy

"The University of Alabama at Birmingham is celebrating its 50th anniversary in 2019. Learn more at uab.edu/50."

PowerPoint Templates

UAB News Resources

Using & Accessing Photography from UAB Archives

uab booth

Throughout 2019 units may want to use photos from UAB Archives in marketing and communication materials. A collection of photos is available online at uab.edu/archives or you can contact This email address is being protected from spambots. You need JavaScript enabled to view it. if you have additional photo needs. Below is information on copyright and publication of materials from UAB Archives.

Publication of Materials

Patrons should provide appropriate credit for all photographs used. The best way to give credit to UAB Archives is to pair this statement with all photographs: "Image(s) courtesy of UAB Archives."

Copyright

The photographs housed in the UAB Archives may be protected under Title 17 of the United States Copyright Law. UAB Archives may not own the copyright or intellectual rights to some material in its collections.

Contact Information:

Physical Location

Lister Hill Library of the Health Sciences
Third Floor
1700 University Boulevard

Phone

205.934.1896 or 205.934.9671

Email

This email address is being protected from spambots. You need JavaScript enabled to view it.

Website

uab.edu/archives