The future is a global community of readers and viewers who decide what content they want to see and when and how and where they want to see it.

Seventy-four percents of online adults use Facebook, Twitter, YouTube, Instagram and other sites to create and publish content to connect, inform and amuse. Social media is any online tool that enables you to engage your audience.

Content can take many forms — words, photos, audio, video or a link. It can be a story that offers insight into research results or brags about public service, an invitation to an event or photos or video of the event during and afterward.

UAB encourages its employees and units to use social media to reach professional and business objectives, and we’re here to help you understand policies and practices that apply and guide you in using these tools to best serve your unit, audience and the interests of UAB. Social media is covered by UAB’s Digital Mass Communications and Content policy.

The UAB Office of Public Relations and Marketing maintains an institutional accounts on Facebook, Google+, Instagram, LinkedIn, Twitter and YouTube. A list of other institutional accounts can be found on this site.