We are asking UAB units to submit information about your marketing and advertising efforts before you purchase or deploy them. This system provides a menu of options that include both traditional and digital marketing and promotion. 

  • Media buys: print, TV, radio, billboard, and digital/social, including AdWords
  • Creative services: graphic design, video production, still photography, media plans and placements, social and/or digital marketing, email marketing, social media consulting, web development, marketing plans, and copy-writing. 

Once you have submitted your proposal, you will receive  notification from our office to proceed with routing your contract. If there are any issues, we will follow up with you to address them. UAB Financial Affairs will not proceed with processing a contract unless you have received approval first. This process will also notify the  communication director of your college, school or business unit. 

We are working with the University of Alabama System to ensure that our brand is propelled and protected, and that we are all working in the most efficient and budget-friendly environment to maximize our resources and impact. This process is part of a UA Systems Office request that marketing and advertising material be routed through the Chief Communication Officer.  This centralization will allow the campuses in the System to:

  • Determine and monitor their total advertising budget;
  • Explore the financial benefits and process efficiencies in System-wide RFPs;
  • Prevent unnecessary duplication of efforts and accrue cost savings;
  • Ensure that each campus's branding is current and consistent.

If you have any questions about this process, please do not hesitate to reach out and ask: marketing@uab.edu

  • Graduate enrollment is the highest among Alabama universities at 5,937. These students are pursuing degrees in 50 master’s programs, 37 doctoral programs and eight education specialist programs.

  • UAB’s Center for Information Assurance and Joint Forensics Research, the only one of its kind, enjoins the College of Arts & Sciences and schools of Business and Health Professions to conduct research, develop cyber-security methods and train forensic professionals to combat the cyber-tactics of tomorrow.

  • UAB is one of 15 universities nationwide to earn the NIH Research and Academic Career Development Award to increase the number of minority students entering careers in biomedical research and expand partnerships with historically black universities, based on our successes in these areas. One UAB-led program has supported more than 12,500 Alabama minority students earning undergraduate and graduate STEM degrees, and our “Bridge to the Doctorate” has supported 25 African-American doctoral students at UAB and 47 at other institutions across the state.

  • UAB is a member of Center for Research, Teaching and Learning, an NSF-funded consortium of 25 premier research institutions dedicated to improving the teaching skills of graduate students, postdoctoral trainees and faculty.

  • UAB’s Quality Enhancement Plan focuses on team mechanics and team dynamics. The skills our students develop through this process enhance their engagement throughout all academic and nonacademic activities, and leave them better prepared to succeed in the workforce upon graduation.

  • More than two dozen Freshman Learning Communities help new students integrate through shared courses on a common theme.

  • Highly recruited students are drawn to the specialized courses and research opportunities of the UAB Honors College, which continues to produce Fulbright, Goldwater and Rhodes Scholars, and the Early Medical Professional Schools Acceptance Program, which guarantees admission to UAB’s the schools of Medicine, Dentistry and Optometry.

  • In addition to faculty-mentored research, students also take part in active learning through service-learning projects in the community, study abroad individually or on faculty-led study groups and abundant co-ops, internships, teaching, and clinical experiences.

Undergraduate research

  • The Research Experience for Undergraduates program, funded by NSF and NASA, enables students to pursue research projects in physics, chemistry, mechanical and biomedical engineering, materials science, physiology and dentistry linked to interdisciplinary faculty research. Participants have published first-author publications in peer-reviewed journals and attended national meetings to present their original research.

  • The student-published research journal Inquiro is an annual publication of UAB interdisciplinary research edited and published by undergraduates who work with UAB faculty and researchers to learn the elements of professional research publication.

  • The Undergraduate Research Expo showcases the academic endeavors of undergraduate students in an eclectic range of poster and oral presentations on topics from music performance to robotics.

  • With $225 million in NIH funding in FY2014, UAB is ranked 22nd nationally (10th among public universities) with several individual schools also highly ranked among their peers: Dentistry is first nationally, Public Health is ninth, Medicine is 26th and Nursing is 31st.
  • In the latest Performance Ranking of Scientific Papers for World Universities, UAB is ranked No. 42 in clinical medicine, No. 86 in life sciences and No. 116 overall.

  • UAB’s investigative reach includes more than 60 countries and Antarctica. In addition, UAB teams with more than 40 collaborators in AAU institutions to address world issues.

Centers and major grants

  • UAB, home to one of the original 13 NIH-designated Comprehensive Cancer Centers, holds more Specialized Program of Research Excellence grants — for brain, breast and pancreatic cancers and cervical cancer — than all but three institutions. The center, which treats 5,000 new patients annually, is at the forefront of cancer prevention and diagnosis and is routinely recognized in U.S. News & World Report’s survey of "America's Best Hospitals." Researchers, ranked among the nation’s top 40 for competitive funding from the National Cancer Institute, have pioneered advances in chemotherapy, surgery, radiotherapy, immunotherapy and nutrition and are a world leader in developing innovative monoclonal antibody approaches to cancer therapy.

  • UAB is one of the seven inaugural NIH-designated Centers for AIDS Research established in 1988 and a world leader in HIV/AIDS research and patient care. UAB has been among the first to make the newest, most effective treatments available to patients, including the three-drug combination that today is the standard of care. From the field, a UAB-led team discovered the simian virus linked to all major HIV-1 variants and traced the exact route of HIV’s spread to humans. U.S. News & World Report ranks the AIDS program No. 10 among “America’s Best Graduate Schools,” and the journal Science recently highlighted Birmingham and UAB's 1917 Clinic among 10 cities nationally excelling in efforts to combat the disease.

  • UAB is one of 25 inaugural members of an NIH-funded neuroscience research consortium created to rapidly advance new treatments in our areas of expertise: movement disorders, epilepsy, Alzheimer’s and demyelinating diseases and the growing field of epigenetics. The Comprehensive Neuroscience Center is the focal point for UAB basic and applied neuroscience research of more than 20 specialized centers of study within the university, which created one of the nation’s few undergraduate programs in neuroscience in 2009. UAB President Ray Watts, M.D., a renowned neurologist, is committed to expanding our excellence in neurology education, research and patient care.

  • UAB is one of six NIH Diabetes Research and Training Centers and leads in the development of new methods to treat, prevent and cure diabetes — the seventh leading cause of death in America. It is one of several components within the UAB Comprehensive Diabetes Center to conduct basic, clinical and translational research, develop novel therapies and train clinicians and researchers. UAB, which opened the first public, university-affiliated diabetes hospital in the country 40 years ago, provides the most advanced, comprehensive, multidisciplinary care in its clinics for adults and children, and its new partnership with the City of Birmingham is bringing a diabetes-management program to city residents.

Landmark discoveries and initiatives

  • A UAB Egyptologist and space archaeologist used infrared satellite imaging to discover 17 lost pyramids and thousands of houses and tombs invisible from the ground. A team of French excavators confirmed her discovery, and the work was the subject of BBC and Discovery Channel documentaries.

  • UAB’s nationally renowned cybersleuth and director of research in computer forensics is a seven-time Microsoft Most Valuable Professional who consults frequently with the FBI, the Department of Homeland Security and law-enforcement agencies. His team recently helped the FBI and NASA identify seven foreign nationals who were conducting a massive Internet fraud that infected more than 400 million computers in 100 countries and scammed $14 million.

  • In UAB's Materials Processing and Application Development facility, the largest academic research facility of its kind in the nation, engineers are pioneering leading-edge metals and composites for a range of applications — from missile systems to lighter, more fuel-efficient city buses.

  • Physiology and ecology faculty and students conduct research in Antarctica, investigating chemical defenses of marine life and the role these could play in prevention of diseases such as heart disease, cystic fibrosis, cancer and AIDS.

  • The Center for Urban Education examines the lagging performance of urban schools, devising ways to address the myriad social issues. Efforts include an NSF-funded project to teach innovative methods of middle-school math instruction.

• UAB’s 86-block campus channels all the energies and opportunities of Birmingham, a metropolitan city of some 1.2 million and a thriving nexus of medicine, banking, business and research and development nestled in the serene foothills of the Appalachian Mountains. It borders the historic Five Points and Lakeshore districts, with their eclectic mix of restaurants, cafes and live music venues, and it is minutes from cultural, outdoor and leisure attractions.

• The Campus Green is at the heart of UAB’s pedestrian-friendly campus, anchored by an award-winning recreation center, dining commons and residence halls, and several mini parks create oases of green on this urban campus.

• UAB is home to an exciting Cultural Arts District, anchored by the Alys Stephens Center for the Performing Arts, which hosts top-quality student productions and performances, the Alabama Symphony Orchestra and legendary acts from all corners of the world. Across the street is the Abroms-Engel Institute for the Visual Arts, UAB's new home for art instruction and professional galleries, which provides innovative opportunities for education, sharing the outstanding work of our faculty and students and attracting acclaimed artists to UAB. The William Hansell and Susan Mabry Hulsey Center for Arts and Humanities, with amenities that include state-of-the art music-technology labs, recording studios and a recital hall, affords music students broad, balanced instruction from a faculty that includes numerous world-renown scholars and performers.

• UAB was ranked 14th nationally and one of nine public universities recognized as "Up-and-Coming" by U.S. News & World Report for making the most promising and innovative changes in the areas of academics, faculty and student life.

• UAB has been consistently ranked among the most diverse universities nationally in The Princeton Review.

• More than 150 student organizations, including 16 fraternities and sororities and Division I athletics, provide ample opportunities for student involvement.

• U.S. News & World Report ranks 9 UAB programs in the top 20 and three in the top 10 in its list of “Best Graduate Schools.”

• The Carnegie Foundation identifies UAB as one of a handful of institutions rated for “very high research activity” that also is a leader in “community engagement.” Our reach extends to more than 60 countries and Antarctica and more than 40 collaborations in AAU institutions to address world issues.

• UAB has been named eight consecutive years to the President's Higher Education Community Service Honor Roll, the highest federal recognition a university can achieve for civic engagement and service-learning.

• UAB is the state’s largest single employer — with more than 21,500 employees — supports one of every 33 jobs statewide and has an annual economic impact of nearly $5 billion on Alabama.

Every post and image we publish should tell a story about the ways UAB faculty, staff and students use their knowledge to change the world. We want to help readers connect to our achievements — our brand — on a personal level because it is the best marketing money cannot buy. This list of priorities and activities that support them should help you identify and illustrate the way your school, department, unit or center reflects the UAB brand.


Promote learning that prepares diverse students to lead, teach, conduct research, provide professional services, become prominent scholars and societal leaders and contribute to our region’s prosperity through messages that emphasize UAB’s actions to

  • Increase enrollment, retention and graduation rates
  • Expand or create programs aligned with the region’s targeted business sectors and tomorrow’s careers
  • Expand opportunities for extraordinary learning: research and honors experiences, study abroad, learning communities, internships and service-learning
  • Embrace academic innovation through programs acclaimed for pioneering content, engaging pedagogies, interdisciplinary problem-solving, incorporating technology to enhance learning
  • Develop interdisciplinary programs and promote discovery across disciplines.
  • Increase support for graduate studies


Promote UAB’s capability to discover and share new knowledge that benefits society, spurs innovation, fosters economic development and underscores UAB’s position as an internationally renowned research university through messages that emphasize UAB’s actions to

  • Expand research by recruiting and retaining outstanding researchers and scholars.
  • Improve the administrative and technological infrastructure to support faculty and student productivity
  • Maximize translational research and technology transfer, especially within the region's targeted business sectors.
  • Support promising start-ups based on UAB research
  • Provide unparalleled opportunities for students to participate in research and scholarship


Highlight partnerships within our community, state and throughout the world to improve education, health, quality of life and economic development through messages that emphasize UAB’s actions to

  • Maximize UAB’s economic impact
  • Foster an entrepreneurial climate and a portfolio of faculty expertise that helps attract businesses to our region
  • Provide intellectual capital to help our region thrive in a global, knowledge economy
  • Make UAB the preferred academic medical center of the 21st century
  • Improve health in our community and state, especially for the under-served
  • Foster a thriving arts and cultural district for the community

Community/Financial Support

Support partnerships within the larger community to attract financial and other support to achieve our common goals through messages that emphasize UAB’s actions to

  • Enhance financial support for educational, research and clinical excellence
  • Increase appropriations and support from government at all levels
  • Increase alumni engagement

Living/Learning/ Working Environment

Relate UAB’s work to create a consumer-friendly, positive, supportive and diverse environment in which students, faculty and staff can excel through messages that emphasize UAB’s actions to

  • Deliver the highest quality service to internal and external constituencies
  • Create a campus that physically connects to our larger community 
  • Foster an environment that supports the engagement, development, health and success of students, faculty and staff
  • Maximize efficiency in operations and resources
  • Create and expand initiatives to promote sustainability


UAB's strong partnership with its community has helped transform Birmingham into a nexus of medicine, business, research and development. Those ties are cemented by a shared vision for better education, health, quality of life and competitiveness that establishes Alabama as a progressive economic center that can change the world.

• Alabama's largest single-site employer with an annual economic impact exceeding $5 billion.

• For every dollar Alabama invests in UAB, more than $20 is returned through jobs and economic development.

• The business of technology-transfer — moving basic research discoveries to the marketplace — contributes tens of millions of dollars to the state economy through product licensing and spin-off companies.

In a word:

Steers.  Enriches.  Provides.  Secures.  Empowers.  Builds.  Enables.  Earns.  Employs.  Frames.  Furnishes.  Leads.  Fosters.  Promotes.  Raises.  Revitalizes.  Supplies.  Surpasses.  Stimulates.  Yields.  Vitalizes.  Advances.  Competes.  Transforms.

UAB’s reach stretches across classes, cultures and continents into inner-city classrooms, rural clinics and far corners of the globe. Service-learning is engrained across the university curricula, and the dedication and character of our faculty and students is evidenced by their willingness to use their knowledge for the well-being of others.

• UAB has been named eight consecutive years to the President's Higher Education Community Service Honor Roll, the highest federal recognition a university can achieve for civic engagement and service-learning.

• Among 51 public and private universities (and only Alabama university) classified by The Carnegie Foundation for both “very high research activity” and "community engagement."


In a word:

Shields.  Nurtures.  Cultivates.  Shares.  Believes.  Aids.  Builds.  Conserves.  Diversifies.  Encourages.  Expresses.  Extends.  Enlists.  Inspires.  Mentors.  Lobbies.  Preserves.  Reconciles.  Recruits.  Restores.  Speaks.  Tends.  Unifies.  Vitalizes.  Volunteers.  Leads.  Collaborates.  Transforms.

UAB — home to prestigious centers for the study of cancer, neuroscience, AIDS, diabetes and more — excels at translating medical discoveries in the lab to revolutionary therapies in one of the nation’s largest academic medical centers. Professionals at UAB Medicine use that knowledge to provide the highest quality care to more than one million patients annually in America’s third-largest hospital and its affiliated clinics. UAB claims many distinctions:

  • Only hospital in Alabama to provide highest certified care for trauma, burn and neonatal patients and solid organ transplants. Only NCI-designated Comprehensive Cancer in a six-state region and one of two eye-trauma centers in America.

  • Only medical center in Alabama listed among U.S. News & World Report “Best Hospitals” 23 straight years. 

  • The 2013 list recognizes 325 UAB physicians in 65 specialties who are among the top 5 percent of clinicians in the United States, as voted by their peers.

In a word:

Protects.  Shields.  Sustains.  Relieves.  Strengthens.  Frees.  Comforts.  Delivers.  Diagnoses.  Examines.  Ensures.  Reassures.  Fixes.  Negates.  Navigates.  Mitigates.   Pioneers.  Prevents.  Treats.  Heals.  Nurses.  Renews.  Repairs.  Releases.  Restores.  Tends.  Transforms.  Collaborates.  Promises.  Spans.