To provide a consistent visual image, all UAB brochures, publications and promotional material should share common elements:

  • The UAB monogram and wordmark (logo) and tagline must be conspicuously placed on the front and/or back cover, preferably the front, consistent with approved guidelines.

  • Specific versions of the Equal Opportunity and Sexual Harassment statements must be included in all publications produced for UAB employees and students. See "EEO statement" in the writing style guide.

  • Print materials designed for use by UAB Hospital patients or university students (including recruitment materials) must be available in an alternate format for the hearing- and vision-impaired.

  • All publications intended for external audiences should be reviewed by the UAB University Relations to ensure they follow official guidelines and to check for consistent image quality before printing. Publications intended for or pertaining to patients should be reviewed by UAB Health System Marketing.

  • In-house production ensures that your pieces maintain UAB's graphic identity and style. For more information, email UAB University Relations,