Degrees certificates Collat
Business honors collat
Innovation Entrepreneurship collat

  Latest News

 

Customer Centricity Benefits Buyer Firms While Suppliers Assume More Risk, Break Even

More and more companies are structuring their organizations based on customer segments instead of product categories to better meet the needs of these specific customers. But this customer-centric approach is often a double-edged sword for those companies’ suppliers, who may reap some benefits but also assume more risk.

In an article published in the Journal of the Academy of Marketing Science, researchers from the University of Alabama at Birmingham Collat School of Business and colleagues from four other institutions detailed a first-of-its-kind look into the impact of a customer-centric approach on upstream suppliers.

MBA Program Hosts Open House for Prospective Students

The UAB MBA program will host an Open House for prospective students in the new Collat School of Business building from 4-6 p.m. on Wednesday, November 7.

UAB Student Chapter Unlocks Internship Opportunities with Top Financial Firms

Competing with more than 400 students worldwide, UAB finance students Braxton Barnwell (#1) and Jared Walker (#8) are currently ranked in the Top 10 in a prestigious investment competition. EquitySim is an investment portfolio simulation powered by an integrated artificial intelligence platform that evaluates its participants' skill-sets, personality traits and culture fit over a four-month period. Barnwell and Walker, both members of UAB’s Financial Management Association student chapter, are ranked first and eighth, respectively.

more news button