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Student Entrepreneurs Win Big in UAB Blazer Innovation Challenge Pitch Competition

University of Alabama at Birmingham students with big ideas for new businesses were awarded $8,500 to pursue and promote their ideas in the third annual Blazer Innovation Challenge this week.

Customer Centricity Benefits Buyer Firms While Suppliers Assume More Risk, Break Even

More and more companies are structuring their organizations based on customer segments instead of product categories to better meet the needs of these specific customers. But this customer-centric approach is often a double-edged sword for those companies’ suppliers, who may reap some benefits but also assume more risk.

In an article published in the Journal of the Academy of Marketing Science, researchers from the University of Alabama at Birmingham Collat School of Business and colleagues from four other institutions detailed a first-of-its-kind look into the impact of a customer-centric approach on upstream suppliers.

MBA Program Hosts Open House for Prospective Students

The UAB MBA program will host an Open House for prospective students in the new Collat School of Business building from 4-6 p.m. on Wednesday, November 7.

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