In a collaborative effort to help fight hunger, Kellogg and UAB Campus Restaurants are teaming up for one month to donate cereal to a local area food bank. A bowl of Kellogg's cereal will be donated to the Community Food Bank of Central Alabama for every bowl of cereal purchased by students on campus during this promotion. The Kickoff event will take place on September 12 at 8:00 AM at the Commons on the Green. Students, administrators, Tony the Tiger and Blaze will be in attendance. Fox 6 news will be airing the Kickoff event live on Good Day Alabama.
The Community Food Bank of Central Alabama operates as a central clearinghouse for collecting food that might otherwise be wasted. The Food Bank solicits and receives both new and commercially excess but fully edible food from many food industry sources such as manufacturers, distributors, warehouse and storage operations, grocery chains and individual donors. The Food Bank is also a member of Feeding America, a nationwide network of food banks, which solicits food in vast amounts and divides these goods among more than 200 food banks in the United States. This food is distributed to non-profit agencies and religious organizations that directly serve the needy through their own programs. These programs include shelters for the homeless, soup kitchens, residential facilities for the elderly and handicapped and shelters for abused women and children. Any charitable, non-profit agency meeting the criteria of the Internal Revenue Service as a 501 © (3) agency may apply to become an agency of the Food Bank. The agency must then agree to distribute the food to the public at no charge. For more information about the Community Food Bank of Central Alabama visit their website at www.feedingal.org.