UTM Tagging URL Builder

This tool allows you to easily add campaign parameters to URLs so you can track data in Google Analytics.

Spaces are not allowed - “%20” should be used instead. Example: uab%20magazine
Tags are case sensitive and should be in all lower-case
Website URL:(*)
At this time only uab.edu links may be used.

The full website URL (e.g. https://www.example.com)

Invalid Input

Think of the medium parameter as a bucket. You want mediums to be nice, big buckets.

Invalid Input

The source is simply where the link lives.

Campaign Name:
Invalid Input

Campaign Name is simply the name of your campaign. This is used in paid marketing efforts. The exception is this tag can be used for monthly email campaigns.

Invalid Input

The Content parameter allows you to provide additional details about your campaign. For paid search campaigns, you use it to differentiate ads. For emails that are more frequent than monthly, this should include the date of the email in the format "yyyy-mm-dd."

If you need to add custom parameters that are not available in the dropdowns, you can use the Google Campaign URL Builder.