Displaying items by tag: collat faculty research
New research reveals how influencers’ words impact engagement in affiliate marketing on social media
The UAB study revealed that specific linguistic styles within influencer posts can enhance or diminish engagement with the content.
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Whistleblowers in marketing channels can be useful in encouraging an efficient supply chain, which can lower production costs and slow down inflation.
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Reporting mental health records to national firearm background check system decreases suicide rates, according to research published by Collat School of Business professors.
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UAB continues to lead the way in the evolving field of social entrepreneurship: Patrick J. Murphy, Ph.D., has been recognized as one of the field’s top scholars.
A new study examines how South Korea’s social marketing strategies reduced the country’s spread of COVID-19.
Two Collat School of Business marketing professors support the formation of integrative teams of marketing and sales professionals to facilitate cooperation and meaningful communication, and to mitigate workplace conflict.
Researchers developed a workplace bullying model through qualitative research to help identify critical issues and bring awareness to the seriousness of the issue.
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Innovation is widely regarded as one of the most important sources of sustainable competitive advantage in an increasingly changing environment.
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The National Society of Accountants for Cooperatives awarded Frank Messina, DBA, with the Silver Bowl, a lifetime achievement award.
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Historically, Americans have chosen conflict avoidance over violence in property rights.
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Higher employment rates cause an increase in flu incidence, according to a new study.
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A UAB researcher has discovered how customer base characteristics affect salesperson hunting and farming performance efforts.
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Research shows that using e-commerce and salespeople in tandem can improve a business’s bottom line.
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Conflict between friends in the workplace could impact productivity, according to a business study.
UAB professors publish distinct conceptual framework for entrepreneurship in educational settings.
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Retailers should tailor marketing campaigns and messagin to the buying platform and demographic of their customer to improve satisfaction and loyalty.
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