The effectiveness of social media relies on content, consistency and developing a sense of community and co-operation, beginning with your unit and UAB.
Start by talking to your unit’s communications team. If you’re not sure who they are, contact them here. Work with them to define objectives and plan to support those of the unit and university. UAB’s Strategic Plan and the ones for your school or division are a great place to start.
Plan to manage daily. More than one person should have access to manage and contribute content for any official site. We also suggest you provide a password to your communications leader for exigencies. Otherwise, keep your user information confidential.
Brand your site effectively. Your reach and credibility are magnified if your presence is recognizable at a glance. The size specifications for Twitter are here and for Facebook are here. For help with UAB branding guidelines or to request a social media profile image, visit http://www.uab.edu/brand/home/standards.
Develop a set of best practices for your sites. Clearly state your goals, the manner in which you intend to achieve them and the values that guide you. That includes the style and tone of your posts. These are for the benefit of those who post and manage posted content and will help your audience understand ways you may respond to their feedback.