To be effective, social media relies on content, consistency and developing a sense of community.
If you would like to develop a social media presence for your academic or organizational unit, start by talking to your unit’s communications director. Work with them to define your unit’s objectives and tactics. UAB’s Strategic Plan and your school or division’s plans are a great place to start. Clearly state your goals, the manner in which you intend to achieve them and the values that guide you.
Maintaining security and allowing for business continuity is also vital. After meeting with the appropriate communications professional within your unit, provide that person the password(s) to to any social media account for exigencies. Otherwise, keep your user information confidential.
Brand your site effectively. Your reach and credibility are magnified if your presence is recognizable at a glance. UAB University Relations offers branding guidelines for social media as well as ways to download logos and wallpapers through the UAB Brand Site.