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Business Graduate Pursues Career with UPS after Bout with Childhood Cancers

A two-time childhood cancer survivor, Rusty Duvall will graduate from the University of Alabama at Birmingham with his bachelor’s degree in industrial distribution Saturday, Dec. 15, and start his dream job with the United Parcel Service in January.

Student Entrepreneurs Win Big in UAB Blazer Innovation Challenge Pitch Competition

University of Alabama at Birmingham students with big ideas for new businesses were awarded $8,500 to pursue and promote their ideas in the third annual Blazer Innovation Challenge this week.

Customer Centricity Benefits Buyer Firms While Suppliers Assume More Risk, Break Even

More and more companies are structuring their organizations based on customer segments instead of product categories to better meet the needs of these specific customers. But this customer-centric approach is often a double-edged sword for those companies’ suppliers, who may reap some benefits but also assume more risk.

In an article published in the Journal of the Academy of Marketing Science, researchers from the University of Alabama at Birmingham Collat School of Business and colleagues from four other institutions detailed a first-of-its-kind look into the impact of a customer-centric approach on upstream suppliers.

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