To send a clear, strong, professional message, advertising for UAB should promote a consistent image.
The UAB monogram and wordmark (logo) and tagline must be conspicuously placed in the ad, preferably at the bottom, consistent with approved guidelines.
Specific versions of the equal opportunity policy and sexual harassment statements must be included in all advertising produced for UAB employees and students (see "EEO statement" in the writing style guide).
UAB Creative and Marketing Group can review your advertising to ensure it follows official guidelines and to check for consistent image quality. All advertising (except clinical trial and employment ads) intended for external audiences should be reviewed by UAB Creative and Marketing Group before printing. Advertising intended for patients should be reviewed by UAB Health System Marketing.
In-house production ensures that ads maintain UAB's graphic identity and style. For more information, email UAB Creative and Marketing, firstname.lastname@example.org.